The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. Elon Musk and the 2018 Cave Rescue What happened? On June 23, a Thai soccer team of 12 young boys (ages 13-16) and their coach started exploring caves in Northern Thailand. Due to monsoon season, the cave flooded, trapping the team. […]
The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would lead to significant business opportunities […]
With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses how public relations professionals need […]
On August 25, 2017, Hurricane Harvey set foot on Texas land, setting the record for the strongest hurricane landfall in the 21st century. It left many people homeless, countless properties damaged and more than 70 people have been killed from the tragic event. As a Public Relations professional, the question arises: did public relations professionals do a good job in […]
The fall semester has started, which means staying up-to-date on current events and industry news is more difficult. Luckily, the Progressions monthly reading roundup has all of the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 5 common grammar pitfalls Author: Steve Vittorioso Publication: PR Daily Brushing up on your […]
Another month has passed and as August begins, it is crazy to imagine that classes will start in just a few short weeks. Here are eight articles that you may have missed in July. Playing the Game: 4 Tips for Building a Career in Sports PR By: Bryan Harris Publication: PRsay If you’re interested in sports, then this article is […]
With summer and internships in full swing, it may be often difficult for you to keep up with industry news and trends. Don’t worry — Progressions has you covered! Below are eight interesting articles that you may have missed this month. 7 costly social media marketing mistakes Author: Michael Del Gigante Publication: PR Daily Those with a passion for social […]
As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of Pepsi’s latest commercial beginning to […]
There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, Heineken just put out a […]
As we approach the end of the semester, it can be difficult to keep up with the latest news and trends. Luckily, the Progressions Monthly Reading Round-Up has you covered. Below are eight interesting articles you may have missed this month. Is Reactive the New Proactive? Author: Mike Popowski Publication: Ad Age Traditionally, an advertising budget is spent for an […]
