Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and encouragement serve as valuable stepping […]

Sticking to the Brand [National Conference Recap]

Sticking to the Brand [National Conference Recap]

Session: Sticking to the Brand  Presenter: Jonathan Yohannan, Panera Bread  Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand of “Food as it Should […]

Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]

Community From Tragedy [National Conference Recap]

Community From Tragedy [National Conference Recap]

Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during these times is essential, the […]

White Hats On! Navigating Crisis Communications [National Conference Recap]

White Hats On! Navigating Crisis Communications [National Conference Recap]

Session: Mitigating and Gladiating: Crisis Management Presenter: Judy Smith, Founder and President of Smith & Company Recap: Olivia Pope, the main character of the hit television drama Scandal, is an inspiration to countless aspiring public relations professionals. In the moments when we must handle crises, many of us do as Olivia and her team at Pope & Associates do—we put […]

Beyond the PR Stunt [National Conference Recap]

Beyond the PR Stunt [National Conference Recap]

Session: Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed Presenter: Michael DiSalvo, Vice President, Ogilvy Recap: Michael DiSalvo challenged society’s and students’ view of public relations in his engaging session about finding creativity in unlikely and some of the most, in his words, “uncool” sectors of the industry. DiSalvo highlighted that some of the best public […]

Chapter Development Session [National Conference Recap]

Chapter Development Session [National Conference Recap]

Session: Eastern Michigan University: How to Grow your Chapter on a Non-Traditional Campus Presenters: Abby Cousineau, Hope Salyer, Josie Bobeck and Madison Harmon Recap: In this session we learned how to maintain and grow a strong PRSSA Chapter on a non-traditional campus. What is a non-traditional campus? A non-traditional campus is a commuter school, a trade school or a community […]

Celebrity Focused PR [National Conference Recap]

Celebrity Focused PR [National Conference Recap]

Session: Celebrity Focused Public Relations Presenter: Rita Tateel, President, The Celebrity Source Recap: Rita Tateel, president of The Celebrity Source, presented the Celebrity Focused Public Relations session at the Public Relations Student Society of America 2017 National Conference. She began by providing us with a definition for the term celebrity and described how many celebrities are actually very insecure.  We […]