The Benefits of Working an Office Job in College

The Benefits of Working an Office Job in College

While on the search for an internship that could lead to a full-time position, some students overlook the opportunities available on campus.  Working as a student assistant for my university’s orientation program has given me the opportunity to learn skills many students will not encounter until their first day in the office after graduation. From sending emails to using the […]

Ignorance is NOT Bliss in Public Relations

Ignorance is NOT Bliss in Public Relations

“She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better.  Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct faculty at BYU. Hooley’s experience […]

“Hope This Blog Finds You Well” — Informal vs. Formal Language

“Hope This Blog Finds You Well” — Informal vs. Formal Language

As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]

Why Listening to Podcasts is Important as a PR Professional

Why Listening to Podcasts is Important as a PR Professional

Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]