Mastering the Art of Pitching – Tips From a Media Relations Expert 

Mastering the Art of Pitching – Tips From a Media Relations Expert 

As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]

Women in PR: Shattering Barriers and Creating Tomorrow at PRSSA ICON 2023

Women in PR: Shattering Barriers and Creating Tomorrow at PRSSA ICON 2023

Throughout our lives, we all experience many “first-times” moments that shape our journey. Learning to walk, ride a bike and write, were many unforgettable “first-times.” PRSSA ICON 2023 is certainly one of those life-altering “first-time” moments for me. Like many of my fellow PRSSA members there, this was my first time at a nationwide Conference. It was the first time […]

Intern Talk: Entertainment Industry (Part One)

Intern Talk: Entertainment Industry (Part One)

The entertainment industry is often one of the most sought-after for students and young professionals, motivated to be on the screen or behind the scenes. North America holds many of the largest media and entertainment markets, including sectors such as film, television, music and live events. But as a public relations student, where do you fit in? I reached out […]

How Serving on the PRSSA National Committee Has Helped Me Become the Leader I Always Aspired To Be

How Serving on the PRSSA National Committee Has Helped Me Become the Leader I Always Aspired To Be

I joined PRSSA as a freshman in 2021. During that year, I had the opportunity to serve as my Chapter’s events committee coordinator. I remember attending the webinars and in-person events we planned and feeling beyond inspired by the professionals that spoke there. I admired these leaders’ kindness, proactivity and confidence. If I worked hard and followed my passions, I […]

The PRSSA and FINN Partners Program Experience: Brainstorming Session

The PRSSA and FINN Partners Program Experience: Brainstorming Session

In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program.  Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency, connect with peers and professionals, […]