Six Ways to Build Leadership in Modern Public Relations
This spring, communications graduates enter an industry reshaped by AI, ethics and digital strategy. Success requires mastering office culture and “unspoken rules.”
How Saying “Yes” Led Me to the Grammys
As a public relations student passionate about music and live events, stepping into the world of one of the biggest nights in music gave me a deeper understanding of what entertainment PR really looks like behind the scenes.
What Can I Do Next? – The Philip Tate Story
This is the story of Philip Tate, a man who kept pushing forward until he found exactly what he was meant to do.
Thinking About Crisis Communications? Start With These Three Habits
Crisis work can seem both exciting and difficult to break into from the outside. It requires a mix of strategic thinking, strong judgment and the ability to process a lot of information quickly as situations evolve.
Beyond the Battlefield: How Military Experience Translates to Strategic PR
Public relations is a magnet, attracting the public eye and drawing students and professionals from diverse backgrounds. For some, the transition to PR is straightforward. For others, it is a shift from a field that, at first glance, may seem unrelated.
Agency vs. In-House: Finding the Right Fit
Starting at an agency can offer breadth, exposing you to multiple clients and industries, whereas an in-house role allows for depth and a deeper understanding of one organization. Experiencing both helped me better understand what type of work feels best for me.
The ROI of a PR Master’s Degree in an Era of Uncertainty
Being in higher education today means more than embracing complexity, it means defending it. It means committing to lifelong learning in a field that demands agility and authenticity, even when the systems that make that learning possible are facing significant challenges.
My Experience Interning at a PR Agency–The Bliss Group
There’s a First Time for Everything This summer I had my first internship with The Bliss Group because I was awarded the Bliss-Baker fellowship through PRSSA. So, before I start a big thank you to PRSSA for giving me this opportunity. As excited as I was, the imposter syndrome kicked in pretty quickly afterward. This was my first internship, I […]
When Stars Align: How a Chance Meeting Turned Into a Mentor
Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]
Mastering the Art of Pitching – Tips From a Media Relations Expert
As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]
