July Monthly Reading Roundup — Podcasts, Video Marketing, Writer’s Block, Surveys, Meeting Productivity

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Another month has passed and as August begins, it is crazy to imagine that classes will start in just a few short weeks. Here are eight articles that you may have missed in July.

Playing the Game: 4 Tips for Building a Career in Sports PR

By: Bryan Harris

Publication: PRsay

If you’re interested in sports, then this article is for you. Bryan Harris breaks down what skills a PR practitioner needs to possess in order to succeed in the sports industry.

How to Start Using Video in Your Marketing

By: Sophia Bernazzani

Publication: HubSpot

Video is one of the fastest growing multimedia components used today. This article provides readers with tips on how to incorporate video into your company’s marketing plans.

Podcast with the Pros: Steve Radick, VP of Public Relations at Brunner

By: Natalie Gloady, Teghan Simonton and Maura Fenske

Publication: Progressions

PRSSA National launched a brand new mini podcast series on Progressions this month! VP of PR for Brunner, Steve Radick, tells listeners about agency life, advertising and the benefits of a PRSSA/PRSA membership. Be sure to give it a listen!

Six Things to Write About When You Don’t Know What to Write About

By: Lauren Petrolino

Publication: SpinSucks

This article provides insight on how to break through writer’s block. Lauren Petrolino offers tips such as phoning a friend and thinking in analogies. Next time you’re stuck on a piece, these tips might be just what you need to jump over the hurdle.

 Validity of social media: Communications in crisis

By: Wendy Bulawa Agudelo

Publication: Axia Public Relations

You never know when your organization may experience a crisis. This article takes PR practioners through what to do during these times.

How to Make Surveys Work for PR

By: Marijane Funess

Publication: Crenshaw Communications

Every good PR pro knows that evaluation is a key component of any research project, special event or campaign. This article focuses on how to utilize surveys in PR settings to gather quality data.

4 Ways to Improve Meeting Productivity

By: Louisa Moya

Publication: Team Lewis

With the school year starting, so will Chapter, Student-run firm, executive board and subcommittee meetings. This article outlines ways for leaders to improve the productivity of their meeting — no matter the meeting type.

The PR Debate: Old School vs. New School PR

By: Hollie Geitner

Publication: PRSA Pittsburgh

Again, with class right around the corner, it is never a bad idea to review the PR basics for those upcoming test, quizzes and papers. Hollie Geitner focuses on the difference between old school and new school PR, as well as how social media effects the two.

Natalie Gloady is a graduate student at Waynesburg University and serves as the 2017-2018 PRSSA National Publications Editor in Chief. Follow her on Twitter or connect with her on LinkedIn.

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