Ring In the New Year with Resolutions and Regional Conferences

Ring In the New Year with Resolutions and Regional Conferences

There are a number of opportunities to advance your education, broaden your network and launch your career with the Public Relations Student Society of America, and there’s no better time to seize the benefits of your membership than with the start of a new year. If your resolutions include focusing on professional growth and networking in 2019, our Regional Conferences […]

3 Tips for Successful Influencer Marketing

3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]

Green Marketing Toward Millennials

Green Marketing Toward Millennials

The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors to businesses and organizations that […]