How Brands Can Reach Gen Z Every Holiday

How Brands Can Reach Gen Z Every Holiday

The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking […]

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987, the Grumman Life Long Vehicle has been […]

Ring In the New Year with Resolutions and Regional Conferences

Ring In the New Year with Resolutions and Regional Conferences

There are a number of opportunities to advance your education, broaden your network and launch your career with the Public Relations Student Society of America, and there’s no better time to seize the benefits of your membership than with the start of a new year. If your resolutions include focusing on professional growth and networking in 2019, our Regional Conferences […]

3 Tips for Successful Influencer Marketing

3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]