Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few tips from a PRSSA senior’s […]
Every college student knows the struggle of having an idea they want to bring to life, but lacking a budget to finance their idea. Even if finances may be low, your client’s brand doesn’t have to suffer from it. In today’s tech-based world, finding affordable ways to bring ideas to life has become easier than ever. Know your audience. Gaining […]
![[Editorial] How a Programmer Became Your Editor in Chief](https://progressions.prsa.org/wp-content/uploads/2019/09/NC2019-2020small.jpg)
If you would have told me in high school that I would major in public relations, you would have received a response asking what that was. Now you are reading an editorial I wrote while overseeing the blog of an organization for students interested in communications. And at least one person believes in my passion for that organization (thank you […]
It is important to make a major step in your career in your early ages because your academic years are about to end faster than you think. Likely, you have heard before that you must get some work experience before you jump into the world of work. Later you will thank yourself for putting your career first, because it will […]
You’ve sent them their acceptance letter, now what? The point of internships is for students to learn, gain skills one can’t in the classroom and maybe even land a full-time role at the end. But this doesn’t have to be limited to the career-hopeful. Here are five ways to ensure a mutually beneficial internship experience for you and your business’ […]
We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable study was on positive psychology, […]
We are very excited that this convergence of business, marketing and communications can take place in the heart of downtown Pittsburgh. A city that is quickly becoming an ever-growing nerve center of nationally distinguished public relation firms and standout leaders within their respective industries. Throughout the Forge Your Future Regional Conference, you will be able to hear from and interact […]
The thought of running a national, pre-professional organization on your campus may seem overwhelming and quite scary. While it will have its challenges, don’t let a little challenge discourage you from continuing and enhancing your Chapter. It will be one of the most rewarding experiences you will have during your college career. When I ran for Chapter president it was […]
Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s 2017 Trust Barometer reported that […]
This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. The fall semester may feel like it’s only just begun, but now is the perfect time to dive into your post-grad job search (or summer internship search, if you’re not yet a senior). Sure, May is still six months away, but there’s […]
