Forge Your Future with Point Park PRSSA

Forge Your Future with Point Park PRSSA

We are very excited that this convergence of business, marketing and communications can take place in the heart of downtown Pittsburgh. A city that is quickly becoming an ever-growing nerve center of nationally distinguished public relation firms and standout leaders within their respective industries. Throughout the Forge Your Future Regional Conference, you will be able to hear from and interact […]

Public Relations and Influencers – Name a More Iconic Duo

Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s 2017 Trust Barometer reported that […]

Tips for Acing the Job Search

Tips for Acing the Job Search

This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. The fall semester may feel like it’s only just begun, but now is the perfect time to dive into your post-grad job search (or summer internship search, if you’re not yet a senior). Sure, May is still six months away, but there’s […]

Connect, Link and Dream. Reasons Why You Should Have Created a LinkedIn Yesterday

Connect, Link and Dream. Reasons Why You Should Have Created a LinkedIn Yesterday

As a junior in college, I still run into people daily who don’t see the need for a LinkedIn profile. “I’m only a junior,” they say. “I’ll do it next year.” Here’s what I have to say about that —  while they’re setting up their LinkedIn profile 365 days from now, I’ll be starting a job I had planned months […]