Press Release Writing 101

Press Release Writing 101

Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, desperately skimming articles that would […]

International Conference — Twitter Chat Recap

International Conference — Twitter Chat Recap

Thank you to everyone who participated in our International Conference Twitter chat, “How to Make the Most Out of PRSSAIC.” This chat was co-hosted by the 2019 International Conference Committee (@PRSSAIC) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Conference Committee consists of Conference Director Kayla Fernandez, Programs Director Kristen Anne Cuaresma and Communications Director Isabella Garcia, of the California State […]

MaverickPR travels to New York for Professional Development

MaverickPR travels to New York for Professional Development

Taxis pulled up to the curb and cars honked as they weaved through the narrow streets. Crowds of tourists and businesspeople crossed the bustling intersections, preparing to start their day in the city that never sleeps. For student executives in MaverickPR, the Nationally Affiliated Student-run firm from the University of Nebraska at Omaha, the sights and sounds of midtown Manhattan […]

10 Steps to Creating Impactful Programs for your Chapter

10 Steps to Creating Impactful Programs for your Chapter

This year I served as the programming director for Wayne State University’s PRSSA Chapter in Detroit, Michigan. This position entailed planning events, panels and agency tours for our members. Creating worthwhile programs provides students with opportunities they would not have otherwise. Some of our events included resume workshops, the power women panel, the entrepreneurship panel, tours at United Way, Finn […]

Powerful Potential: Chapter Officer Sessions

Powerful Potential: Chapter Officer Sessions

The power of potential and passion radiate throughout Salon BC as students fill the space to the brim, eager to learn and connect. Alisa Agozzino, PRSSA National Faculty Adviser, and Ryan Will, vice president of events and fundraising, greet the Chapter presidents, vice presidents and firm directors as they walk into the room. To kick off this year’s National Assembly […]