The PRSSA 2023 Leadership Assembly provided students with the chance to enhance their skills as Chapter and industry leaders, while also addressing crucial topics such as mental health, DEI, and the skills required to navigate uncertain times. One aspect of the PRSSA Leadership Assembly that particularly resonated with me was the Chapter discussions. These sessions offered an invaluable opportunity for […]
ABOUT THE NATIONAL PRESIDENT What is your role? The role of the National President is not only to support the nine other National Committee members and communicate with PRSA Headquarters, but it is also to serve as the person who leads the Society into the following year. When serving in this leadership position, you are looking for ways to ensure […]
During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]
It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,” the capabilities and rapid growth […]
In February 2020, I was a thriving high school senior about to go to my first prom and start studying for my Advanced Placement exams. I maintained a 4.0 GPA while lettering in three sports and being a co-editor of the yearbook, and I could still be in bed by 11 p.m. When I heard we might get a few […]
The FINN Partners Program for PR and Diversity focuses on educating and training both new and existing employees on the significance of diversity and inclusion while providing guidance on how to effectively implement these principles in their work. The program aims to actively engage with the broader PR industry by sharing best practices, stories, and thought leadership, inspiring others to […]
The PRSSA Chapter of the Universidad de San Martín de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. This international academic event — aimed at students, graduates, and faculty members in the field of communications — will focus on the changes brought about by digitalization in […]
Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few tips from a PRSSA senior’s […]
In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program. Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency, connect with peers and professionals, […]
Like most typical college freshmen, I, too, had hopes and dreams of landing my “dream job” at one of the top public relations agencies in the world. I must have applied to every possible internship that mentioned public relations and marketing in the job description, praying that I’d wake up the next morning to an email with confetti emojis. Now, […]
