The Battle for Views: The Clash of YouTube Icons

The Battle for Views: The Clash of YouTube Icons

YouTube has been the ​premiere platform for content creators since 2005​.​​ One downfall? ​​​Controversies ​spread like wildfire. ​One of the​​ latest feud​s occured​ between YouTube icons KSI and DanTDM​, two prolific gaming influencers hailing from the UK,​ is no exception​.​​ ​It ​all stemm​ed​​​ from a product launch​ – ​​but how did ​we get here​​?  What sparked the feud? It all started […]

Postularse para el Comité Nacional de PRSSA: da el salto y lidera 

Postularse para el Comité Nacional de PRSSA: da el salto y lidera 

¿Estás listo para llevar tu experiencia en PRSSA al siguiente nivel? Postularse para un puesto en el Comité Nacional es una oportunidad increíble para crecer como líder, conectar con estudiantes y profesionales de todo el mundo, y dejar un impacto duradero en nuestra Sociedad.  Formar parte del Comité Nacional es una experiencia transformadora. Trabajarás junto a un equipo talentoso y […]

Running for the PRSSA National Committee: Take the Leap and Lead

Running for the PRSSA National Committee: Take the Leap and Lead

Are you ready to take your PRSSA journey to the next level? Running for a National Committee position is an incredible opportunity to grow as a leader, connect with peers and professionals from across the globe and make a lasting impact on our Society.   Serving on the National Committee is a transformative experience. You’ll work alongside a talented and dedicated […]

Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR

Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR

Companies continue to join in on what has been branded as “Gen Z humor,” seen in coordination with this year’s release of Spotify Wrapped. Spotify Wrapped is a campaign that collects its user’s listening habits, and compiles them into a colorful and humorous interactive tap-through experience. The 2024 campaign was released on December 4th.  The excitement for this year’s Wrapped, […]

Beyond the Game: Exploring the Intersection of Sports and Public Relations

Beyond the Game: Exploring the Intersection of Sports and Public Relations

As an aspiring sports journalist, I am consistently tracking player and team statistics, logistics, headlines and any other news in sports. However, public relations plays a crucial role in the sports world too. Think about the people behind the scenes — the ones shaping a team’s reputation. Some teams build their entire legacy on the strength of their networks and […]

Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores

Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores

Hace unos días junto a mi hermana fuimos a nuestro Starbucks local en busca de una promoción que habíamos visto por redes sociales. Esta promoción decía que por la compra de una bebida tamaño grande, te regalaban un vaso navideño edición limitada. Para nosotras, la Navidad es muy especial y pensamos “Obviamente, debemos tener nuestros vasos”. Al llegar había pocas […]

Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together

Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together

Read the article in Spanish here. A few days ago, my sister and I went to ​our local​​ Starbucks​,​ drawn ​in ​by a promotion we had seen on social media. This promotion stated that by purchasing a large-sized drink, you would receive a limited-edition holiday cup. For us, Christmas is a special time, and we thought​,​​​ “Obviously,​ we have to […]

How to Engage with Your Professional Adviser / Cómo interactuar con tu Asesor Profesional

How to Engage with Your Professional Adviser / Cómo interactuar con tu Asesor Profesional

We know that one of the most important membership benefits for PRSSA members is the opportunity to connect with professionals in the field.  Sometimes, it can feel overwhelming to know where to start when it comes to securing speakers, finding mentors or needing help with your Chapter. Did you know that each PRSSA Chapter is required to have a Professional […]

Why the Champions for PRSSA Are An Invaluable Resource / Por qué los Champions for PRSSA son un recurso invaluable

Why the Champions for PRSSA Are An Invaluable Resource / Por qué los Champions for PRSSA son un recurso invaluable

At ICON 2024, I had the pleasure of recording a podcast with a great role model of mine, Gina Laughlin. Gina is the Vice President of Global Communications at Delta Air Lines and serves as a Co-chair for Champions for PRSSA. Her leadership, poise and passion for mentorship shines through in everything she does. You can listen to the first […]