What is the Edelman Trust Barometer?

What is the Edelman Trust Barometer?

Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies.  Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]

District Conference Preview: Bloomfest! Grow Into Your Potential (East Stroudsburg University 2024)

District Conference Preview: Bloomfest! Grow Into Your Potential (East Stroudsburg University 2024)

The East Stroudsburg University Chapter of PRSSA is preparing to host our first-ever District Conference on April 19-20, 2024. Our conference, Bloomfest, will showcase a variety of panels ranging from crisis communication, government and financial PR to celebrity PR, news PR and more. We have over 20 alumni attending to help further amplify your career. We will also be hosting […]

District Conference Recap: PR Advanced Through the Eyes of a First-Year PR Major in a New PRSSA Chapter

District Conference Recap: PR Advanced Through the Eyes of a First-Year PR Major in a New PRSSA Chapter

One of the most important ideas to keep in mind throughout any personal, academic or professional journey is that there are always hidden learning opportunities. I recently attended a conference that hardened this idea and provided me with a combination of expected and unexpected new knowledge.  On Feb. 24, Boston University hosted the 2024 PRSSA Northeast District Conference, PR Advanced, […]

District Conference Preview: Ready, Steady, RACE! (Universidad Argentina de la Empresa 2024)

District Conference Preview: Ready, Steady, RACE! (Universidad Argentina de la Empresa 2024)

The Universidad Argentina de la Empresa Chapter of PRSSA is thrilled to announce its upcoming major event. On April 12, 2024, our District Conference — “Ready, Steady, RACE!” — will unfold at the Universidad Argentina de la Empresa (UADE) in a hybrid format. The concept behind the theme “Ready, Steady, RACE!” holds a dual significance. On one hand, it acknowledges […]

Mastering the Art of Pitching – Tips From a Media Relations Expert 

Mastering the Art of Pitching – Tips From a Media Relations Expert 

As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]

District Conference Preview: Zooming + Booming: How To Fast Track Your Career (University of Nebraska at Omaha 2024)

District Conference Preview: Zooming + Booming: How To Fast Track Your Career (University of Nebraska at Omaha 2024)

Gen Z is reaching the finish line of their education and the start of their careers. Just like a good NASCAR race, the competition in the professional world is fierce. With the right pit crew of support and a toolbox of tips, Gen Z can zoom into their careers at lightning speed. That’s why the University of Nebraska at Omaha […]

Connecting for Success: How Networking Fuels UVU PRSSA’s Chapter Development

Connecting for Success: How Networking Fuels UVU PRSSA’s Chapter Development

Throughout my education in public relations, I’ve been reminded of how important it is to make connections with the peers and professionals around me. Networking has proven to be one of the most useful tools that has helped the Utah Valley University (UVU) Chapter grow. Learning to utilize networking to your advantage can be an excellent way to improve Chapter […]