Why Companies Should Hire International Students

Why Companies Should Hire International Students

Despite language barriers and visa applications, international students are a valuable investment for employers in the communications industry. Their comprehensive understanding of the world is an invaluable tool for organizations seeking to target diverse publics.  International students bring a global perspective and diversity of thought. As more and more companies become international corporations, people with experiences outside the U.S. are […]

A Professional’s Take on Why You Should Attend ICON

A Professional’s Take on Why You Should Attend ICON

This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]

What Marvel’s “Shang-Chi” Means For Asian Representation in Hollywood

What Marvel’s “Shang-Chi” Means For Asian Representation in Hollywood

Hit sensation, “Crazy Rich Asians” in 2018 directed by Jon M. Chu and written by Kevin Kwan, led to a void in Hollywood that wasn’t fulfilled for many years. That void was the lack of representation in films for all cultures including Asians. While Asian actors have been in Hollywood, they haven’t been the center of those projects but rather […]

September Twitter Chat Recap #EthicsMonth: The Importance of Ethics in PR

September Twitter Chat Recap #EthicsMonth: The Importance of Ethics in PR

PRSSA hosted their second Twitter chat of the 2021-2022 school year on September 20, 2021 at 9 p.m. ET. Titled “#EthicsMonth: The Importance of Ethics in PR” this chat, hosted by PRSSA National and Kayla Holley, vice president of professional development, served as an insightful and informative discussion surrounding ethical practices in PR and how students can prioritize ethics now. […]

The Importance of News Knowledge in PR

The Importance of News Knowledge in PR

It often happens to us that for different reasons, emotional and rational, we move away from the consumption of news, whether on television, radio or social networks.  Don’t you feel that sometimes the news, especially political news, intoxicates you, makes you feel bad? Possibly yes. In contexts such as those of political campaigns, fake news and more, those involved in […]

3 Reasons Why You Should Attend Chapter Development Sessions

3 Reasons Why You Should Attend Chapter Development Sessions

Join PRSSA on September 22nd from 5–7:15 p.m. EDT for the 2021 Chapter Development Sessions. During these sessions, fellow Chapter leaders will speak on numerous topics and share their best practices for other Chapters to implement. In between sessions, participants will have the opportunity to network with hosting Chapter leaders as well as other participants in attendance.  Registration for this […]

SEO for Future Entrepreneurs

SEO for Future Entrepreneurs

Search Engine Optimization, or SEO, is a strategic way to increase web traffic to your site.  Google’s algorithm is known to consider the content of your website and external hyperlinks when determining your site’s positioning. Content in the first position of Google Search results receives over 25% of clicks and 3.8x the number of backlinks than the results in positions […]