Save The Crew: Breaking Down the Columbus SC Rebrand

Save The Crew: Breaking Down the Columbus SC Rebrand

As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]

How to Sell Yourself

How to Sell Yourself

COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and secure employment? Get Involved One […]

Communicating the Truth

Communicating the Truth

Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve.  These are not new concepts.  What is new and causing greater concern and challenge is the speed and […]

How to Build Your Confidence Without Work Experience

How to Build Your Confidence Without Work Experience

If you don’t have any or much work experience, chances are, you are likely to feel incapable and “unworthy” of landing an internship or even a full-time job. However, you may be losing sight of some experience or skills that could be classified as “relevant” for the opportunity you are seeking. Finding that competitive advantage even without a company name […]

Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]

Resumen del District Conference ImPRoving: The Revolution of PR (Universidad de San Martín de Porres 2021)

Resumen del District Conference ImPRoving: The Revolution of PR (Universidad de San Martín de Porres 2021)

Por segunda vez en su historia, el capítulo PRSSA de la Universidad de San Martín de Porres (USMP) organizó una District Conference titulada “ImPRoving: The Revolution of PR.” En esta oportunidad, los estudiantes peruanos hicieron un árduo trabajo organizando esta conferencia virtual de tres días en Zoom del 6 al 8 de abril y que tuvo 290 asistentes en promedio […]