2020 was truly an unusual year, and the recent comeback of Crocs is remarkable. The company is known for its trendy shoes that went from popular to passé as its demographic shifted from the young to older individuals. With revolutionary rebranding, Crocs has reemerged as a fashionable brand again. Like every child growing up in the 2000s, I proudly wore […]
Burnout is “exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration,” according to Merriam-Webster. If this definition applies to you, you’re not alone. College students across the globe recently concluded that 2020 has been the most challenging and mentally-exhausting year to date due to the pandemic. Virtual schooling led to countless hours […]
Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]
“Do what you love and love what you do” is one cliché that I have found to be accurate. However, I feel that it does have to be altered to “be a fan of what you do.” That’s right, a fan. The past few years of my life have been marked by music, more specifically, being a music fan. This […]
There is a phrase in the collegiate world that claims, “The best way to learn is to do.” I couldn’t agree more. Completing internships is one of the best ways to develop skills in any field, especially public relations. Working with real clients and deadlines provides students with the best possible, real-world experience in addition to college courses. Because the […]
“Just a small-town girl, living in a lonely world…” If my life were a movie, these famous Journey lyrics would play as the opening scene begins. Fast-forward and I am a senior in college envisioning my future after I walk across the stage, bachelor’s degree in hand, ready to start the next chapter of my life. Sometimes, I have difficulty […]
Preface: Using she/they pronouns does not make me understand the trans experience. The following article is based on my personal experience using she/they pronouns. I have not and will not face the discrimination trans-identifying people do. I can only speak on behalf of myself. Why Do Pronouns Matter? I started using she/they pronouns last year. I identify as a cisgender […]
What do you expect going into an internship? Internships are a big deal. Before you dive right into one, it’s important to acknowledge what you’re expecting. What I expected. Even with knowing each internship works differently, I thought I would have the stereotypical internship experience and would be making coffee, fetching snacks, grabbing lunch, running all sorts of errands. Even […]
Asian, Pacific Islander, and Desi American (APIDA) Heritage Month may be ending soon, but the celebration is not over. We are living through an extraordinary moment in our nation’s history as we begin to shed light on ALL communities and work to become fully inclusive. As an Asian American, I cannot tell you how excited I am to see what […]
For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s an app for that, and […]
