Why Listening to Podcasts is Important as a PR Professional

Why Listening to Podcasts is Important as a PR Professional

Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]

Headshot Happy Hour: An Invaluable Fundraising Event

Headshot Happy Hour: An Invaluable Fundraising Event

According to CareerBuilder, 70 percent of employers use social media to screen candidates before hiring. Furthermore, nearly half of employers say they use social networking sites to research current employees — 10 percent do it daily. Online professionalism is a priority in establishing respectability and credibility to your employers and the people you network with. At Oakland University in Auburn […]

PRSSA Latin American Competition: Rising PR Talents from Latin America

PRSSA Latin American Competition: Rising PR Talents from Latin America

The first PRSSA Latin case study competition, The International Communication Challenge 2021, took place in early October. This event was the first of its kind where the three PRSSA Latin Chapters worked together to apply their PR knowledge to create and implement a full public relations campaign.  The competition was hosted by Universidad Argentina de la Empresa (UADE) from Argentina […]

Healthy Hacks Before Exams

Healthy Hacks Before Exams

*Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health.  You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others that science justifies.  It has […]

October Twitter Chat Recap: #PRSSAPRoud: Promoting DE&I in Chapters

October Twitter Chat Recap: #PRSSAPRoud: Promoting DE&I in Chapters

PRSSA hosted their third Twitter chat of the 2021-2022 school year on October 25, 2021 at 9 p.m. ET. Titled “#PRSSAPRoud: Promoting DE&I in Chapters” this chat, hosted by PRSSA National and Rayna van Beuzekom, vice president of diversity and inclusion, provided a space for important discussions surrounding diversity and inclusion implementation within PRSSA Chapters. Highlights can be found below.

3 Scary Social Media Stories and What We Can Learn From Them

3 Scary Social Media Stories and What We Can Learn From Them

Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]