A wise professor once told me, “Your network is your net worth” and “to be effective in publicity, consider PR to stand for personal relationships.” Any PR hopeful worth their salt knows that public relations is a relationship game. That’s why we go out of our way to join organizations like PRSSA/PRSA; we don’t just value the learning experiences; we […]
Communication is often one of the first concerns students who study abroad have. Language is such a big part of experiencing a culture that it may completely isolate an outsider. While it is true that understanding the language is a critical part of communicating, learning how to correctly pronounce parmesan or bruschetta is much easier than relearning effective mass communication […]
Each year, PRSSA International Conference is kicked off with Chapter Development Sessions. During these sessions, Chapters present relevant and knowledgeable topics for other Chapters to learn and benefit from. Essentially, sessions are designed to help Chapters succeed while ringing in a new school year. Previously, Chapter Development Sessions were held during the International Conference but in light of recent times, […]
Podcasts have been rising in popularity for years now and celebrities are hopping on the trend. Actors are switching to the role of the viewers by hosting their own podcasts as they rewatch their shows episode by episode. Others use their podcasts to interview fellow cast and crew members about their time on the show and their current projects. These […]
Your personal brand is how people know or perceive you professionally, perhaps before they even meet you. It’s what people say about you when you’re not in the room. I am a tremendous advocate for personal branding, and I believe that it is one of the first things you should begin to develop when thinking about your career. Here are […]
What You Could Be Doing This Summer to Improve We’ve all been there — it’s summer, classes are out and you want to continue building your resume. If you don’t have an internship, what else can you do? The options for online learning opportunities are endless, but which ones are worth your time? I’m here to help. It’s important to […]
Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos with poor camerawork, audio, or […]
Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors. It has […]
The Four Agreements by Don Miguel Ruiz is a short and sweet book about living your best life. Ruiz highlights four main agreements that we must hold ourselves to in order to achieve greatness: Be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best. Though we should implement these four agreements in our […]
Like many other students, I was not prepared for my entire life to become virtual in March 2020. As we approach over a year of everything being virtual, I am reflecting on what I’ve learned. While it has not been easy, there are a few things we can do to improve our virtual world. The first virtual experience I had […]
