Progressions

December 6, 2024

Latino Voices for the Planet: A Global Challenge for a Sustainable Future / Voces Latinas por el Planeta: un desafío global para un futuro sostenible

“Be the change you wish to see in the world.” This powerful phrase resonated with each of us when we decided to take part in the International Communications Challenge organized by PRSSA. The task was not easy: Raising awareness among the Latin American population about the risks of global warming and the importance of sustainability. However, our shared motivation to […]

December 5, 2024

Why Are There So Few Black Men in Public Relations?

The field of public relations is booming, yet there are few Black men in the industry. As we dissect this issue, it’s essential to recognize the historical and ongoing barriers that keep many Black men from entering and thriving in public relations roles. It is also essential to highlight the opportunities for those who do make a career in the […]

December 4, 2024

Building Global bridges in Public Relations: Reflections From PRSSA ICON 2024 / Construyendo puentes globales en las relaciones públicas: reflexiones de PRSSA ICON 2024

Attending PRSSA ICON 2024 in Anaheim, California, was more than just a professional event; it was an experience that, as a student and representative of the University of San Martín de Porres in Lima, Perú, allowed me to dive into a sea of cultures, knowledge and human connections. The idea of traveling to the United States for the first time […]

November 21, 2024

Unlocking Opportunities: The Power of ICON 2024 for Young Professionals

Do you want to experience the most transformative experience of your young professional life? Then you need to prioritize attending ICON! Why ICON? Attending ICON 2024 was a pivotal experience for members of my Chapter and I, the David A. Ward Chapter at the University of Hawai’i at Mānoa. Being the only PRSSA Chapter in the state of Hawai’i, we’re […]

November 20, 2024

Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling

Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition but also build stronger relationships […]

November 19, 2024

A Transformative Experience: Reflections on PRSSA ICON 2024

I didn’t know I was officially able to attend ICON until the Thursday before the event. It took persistence and constant communication, but I was able to pack my bag and fly five hours to Anaheim, California on the day ICON officially began. I had no idea what to expect, but it turned out to be one of the most […]

November 14, 2024

The Mystical World of LinkedIn / El mundo místico de LinkedIn

LinkedIn is a very valuable platform for students. It offers networking opportunities, the ability to build a personal brand, aiding in the job search and so much more! It may seem like a platform that is made for established professionals, but there is so much to gain from utilizing LinkedIn as a student. Even though it might seem daunting, as […]

November 12, 2024

My ICONIC Experience: A First-Timer’s Journey at PRSSA ICON 2024 / Mi experience ICONica: la aventura de una asistente primeriza en PRSSA ICON 2024

As a senior at Clark Atlanta University and President of our PRSSA Chapter, PRSSA is an organization that holds a special place in my heart. So, when I received the opportunity to attend the 2024 PRSSA ICON in Anaheim, California, it was nothing short of a dream come true. Not only was this my first ICON experience, but I was […]

November 4, 2024

Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento

Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los conceptos, diferencias y cómo fortalecer […]

November 1, 2024

The Stanley Comeback / El regreso de Stanley

English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]