The PRSSA 2023 Leadership Assembly provided students with the chance to enhance their skills as Chapter and industry leaders, while also addressing crucial topics such as mental health, DEI, and the skills required to navigate uncertain times. One aspect of the PRSSA Leadership Assembly that particularly resonated with me was the Chapter discussions. These sessions offered an invaluable opportunity for […]
During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]
The FINN Partners Program for PR and Diversity focuses on educating and training both new and existing employees on the significance of diversity and inclusion while providing guidance on how to effectively implement these principles in their work. The program aims to actively engage with the broader PR industry by sharing best practices, stories, and thought leadership, inspiring others to […]
Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few tips from a PRSSA senior’s […]
In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program. Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency, connect with peers and professionals, […]
During the PRSSA International Conference, I had the opportunity to participate in two meaningful networking events that helped me build more connections in the broader public relations community, the first of which was the Leadership Recognition Lunch. This lunch brought together PRSSA Chapter presidents and Nationally Affiliates Student-Run Firm directors to share tips and tricks. It was refreshing to talk […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust. Tateel serves as the founder and president of The Celebrity Source, an organization that has been […]
Picture this: you’ve registered to attend your first PRSSA ICON and already decided which business professional outfit you’re going to wear. Now all that’s left to do is to learn as much as you can from your peers, guest speakers, and future colleagues. You get to Texas, and you’re ready to learn, but then you realize you forgot a notepad. […]
This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? The Hofstra PRSSA 2022 District Conference, “Roadmap to Success,” will take place on April 22–23. While the past year has been rocky […]
