Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a course requirement made it possible […]
Gen Z is reaching the finish line of their education and the start of their careers. Just like a good NASCAR race, the competition in the professional world is fierce. With the right pit crew of support and a toolbox of tips, Gen Z can zoom into their careers at lightning speed. That’s why the University of Nebraska at Omaha […]
As a recently established Chapter, there is one thing that is clear: growth is not linear, and it comes with many challenges. Nevertheless, although it’s not a straightforward process, it doesn’t mean it’s unachievable. The PRSSA Sagrado Chapter is a clear embodiment of this notion. The PRSSA Sagrado Chapter was established in 2019, which made it the first one in […]
Join the University of Mississippi PRSSA Chapter during the 2024 District Conference, “IMC Connect!” on March 25-27 in Oxford, Mississippi. How did you arrive at your conference theme and what can members expect to see at this conference? The idea behind IMC Connect! was born three years ago. Integrated Marketing Communication (IMC) is one of the majors that students can […]
Making mistakes is a part of life. It’s important to learn and grow from them. It can give us motivation to do better and move forward. We may get second chances in certain situations but when it comes to work we may not. Your boss may not be happy with your mistakes and choose to fire or suspend you. As […]
The PRSSA community is very unique. We have 7,000+ members and 300+ Chapters across the continent. Embracing the diverse backgrounds, stories, and experiences within our community, we embark on a journey of continual discovery and growth. The depth of what we can learn from and about each other is immeasurable. There are multiple ways to connect with the PRSSA community, […]
“The most pivotal moments in my career were raising my hand and taking jobs that no one wanted,” Gina Laughlin told the hundreds of PRSSA members that filled the room at the Gaylord Opryland Convention Center. Laughlin is the vice president of global employee communications at Delta Airlines, and she was the keynote speaker at ICON on Oct. 15, 2023, […]
I’ve learned a lot about public relations in the classroom. I’ve memorized the RPIE model, the five strategies of Benoit’s image repair theory and PRSA’s ethical values. I know the definition of public relations by heart. As much as I’ve learned in a classroom setting, I’ve found the most practice in an unlikely setting. By serving as the president of […]
Have you ever wondered why you can’t complete your daily to-do list? Would you like the day to have more than 24 hours? If so, you are like me. Over time, I learned that there is a big mistake in thinking that we need more time; instead, we need to learn how to boost our energy levels. An agenda, or […]
Sports are a cultural experience that many hold close because of human connection, community excitement and powerful emotions. With a variation of activities occurring year-round, it’s hard to not get wrapped up in the spirit and want to be involved yourself. While you can be a part of this phenomenon on a personal level, it can also be a professional […]
