National Committee Spotlight: Brand Engagement

National Committee Spotlight: Brand Engagement

This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach our National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Zach Ferenchak – Vice President of Brand Engagement What is your role? Give […]

Ethics Month – Twitter Chat Recap

Ethics Month – Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat, “Like Nobody’s Watching: The Role of Ethics in PR.” Specifically, we’d like to thank our co-hosts Vice President of Professional Development Joe Dunay (@JoeDunay13) and Vice President of Digital Communications Carolyn Lok (tweeting from the @PRSSANational account) for guiding the conversation. The Twitter chat was hosted using the hashtag #PRSSAEthics, […]

Esports Has a Branding Problem

Esports Has a Branding Problem

One of the hottest words in the gaming industry right now is the term “esports”. This “explosive billion-dollar industry,” as coined by a CNN headline, has become synonymous with pretty much all forms of gaming entertainment. The visibility of gaming and esports is something that should be celebrated within the industry but also carefully looked at. According to some thought […]

The Power of PRSSA

The Power of PRSSA

As a sophomore at the Ohio State University, I knew I needed to “get involved” and figure out a potential career path for myself. I wasn’t that innocent freshman anymore who could get away with not having ANY idea on what to study. With interest in communications, I joined PRSSA at the beginning of the year. I didn’t know exactly […]

City Series: Public Relations Thrives in Sacramento — America’s Most Diverse City

We are an indomitable city. We are the farm-to-fork capital of the world. We are Sacramento Proud. Welcome to Sacramento, America’s Most Diverse City and the state capital of California! Sacramento is a diverse city, not only in its people, but in its cultures and opportunities. Our job market is booming with public affairs and nonprofit opportunities that thrive in our […]