To those unfamiliar with or new to PRSSA, ICON may appear like any other Conference. However, for those deeply involved in the organization, ICON holds the potential to be a life-changing event. When I first got involved with PRSSA, I had little knowledge about what it entailed; what it means to be a Chapter leader or what is the significance […]
ABOUT THE NATIONAL PRESIDENT What is your role? The role of the National President is not only to support the nine other National Committee members and communicate with PRSA Headquarters, but it is also to serve as the person who leads the Society into the following year. When serving in this leadership position, you are looking for ways to ensure […]
During the PRSSA International Conference, I had the opportunity to participate in two meaningful networking events that helped me build more connections in the broader public relations community, the first of which was the Leadership Recognition Lunch. This lunch brought together PRSSA Chapter presidents and Nationally Affiliates Student-Run Firm directors to share tips and tricks. It was refreshing to talk […]
ABOUT THE VP OF EVENTS AND FUNDRAISING What does the vice president of events and fundraising do? As the vice president of events and fundraising, I advise Chapters and members on anything related to events, fundraising, and sponsorship. This is done through meetings, handbooks, social media content, Progressions articles, and more. I am also responsible for recruiting, selecting, and helping […]
The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]
Imagine this: you walk into an event, and immediately set your sights on the snack table. You see that big, blue box of assorted chip bags, and as you’re walking over, you already start trying to decide if you’re more in the mood for Doritos or Lay’s. Once you get to the box, you’re able to dig past the bags […]
At this past year’s PRSSA International Conference in Texas, outstanding PRSSA Chapters and students were recognized for their hard work and dedication to the profession through various awards and scholarships. As Chapter President of Ohio University’s Scripps PRSSA, it was an amazing experience to connect with other outstanding Chapters and individuals, share our love for the profession, and compare how […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
Picture this: you’ve registered to attend your first PRSSA ICON and already decided which business professional outfit you’re going to wear. Now all that’s left to do is to learn as much as you can from your peers, guest speakers, and future colleagues. You get to Texas, and you’re ready to learn, but then you realize you forgot a notepad. […]
This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? In a world that is constantly changing, one key ability that stays constant is being a leader. But what does that involve? […]
