Building relationships with clients and other professionals works much like debate. After the PR pitch is done and the questions are answered, it matters how you follow up. When you show a client that you are invested in their success and willing to listen to their concerns, your credibility increases.
Career transitions are rarely a full start over, but a step from the arts into communications is among the simplest choreography. As a communications student, you’ve likely been introduced to the concept of spinning a story; in this case, consider spinning your arts experience into the language of marketing, communications and media.
Here’s my advice to anyone navigating internships or early career decisions: Don’t be afraid to take the opportunity that doesn’t look perfect on a résumé — the smaller organization, the unfamiliar role, the job that no one else is paying attention to.
During my senior year at the University of Washington (UW), questions about what came next constantly swirled in my mind. Unsure of what I wanted to do in communications — but knowing what I didn’t want — I found PRSSA at one of my most uncertain moments. In January 2025, I felt lost and insecure. With mounting fears about the […]
As a public relations student passionate about music and live events, stepping into the world of one of the biggest nights in music gave me a deeper understanding of what entertainment PR really looks like behind the scenes.
Internships are hard to get. That is no secret. As a sophomore concluding my spring semester, I was desperate for an internship, something that seemed so close yet so far from my grasp.
Starting at an agency can offer breadth, exposing you to multiple clients and industries, whereas an in-house role allows for depth and a deeper understanding of one organization. Experiencing both helped me better understand what type of work feels best for me.
If you had talked to me in April, you would have heard all about what now seem to be very ambitious summer plans. After accepting a position as a PR and Marketing Intern for the Ohio Expo Center & State Fairgrounds in Columbus, OH, I was excited to enjoy my 5-to-9 in a big city. Growing up and attending college […]
My time at Delta Air Lines has been characterized by learning, building relationships, trying new things, and of course, traveling. This summer, I am working on the Global Communications team at Delta, where I support projects for the Delta Flight Museum. With 2025 marking the 100th anniversary of Delta Air Lines, it has been an exciting and meaningful time to […]
The FINN Partners for Diversity Program is an amazing opportunity which lets students get a glimpse of what it can be like to work in a global marketing agency. The program is a great way to determine if agency life is right for you. Participants are exposed to different types of panels, meet with mentors, get their resume reviews by […]
