Are you ready to take your PRSSA experience to the next level? Joining a PRSSA National Subcommittee is your ticket to exceptional leadership opportunities, professional growth, and a chance to connect with some of the brightest minds in the communications field. Whether you’re passionate about Chapter development, promoting inclusivity, writing and content creation, or mastering social media, there’s a subcommittee […]
Written for BIPOC Mental Health Month Before I started my journey as a PRSSA member, I started my public relations studies at the University of Minnesota carrying preexisting anxiety of being the only Black person in the room. I had conditioned myself to conceal my anxiety by exuding confidence, even though internally, I didn’t feel comfortable. For the first two […]
Winter break of my sophomore year marked a pivotal moment in my college journey. Nestled on the couch with my laptop, I stumbled upon the Public Relations Student Society of America (PRSSA) website. A wave of excitement surged through me. “How am I just now discovering this?” I thought. The Society’s name sounded vaguely familiar, sparking memories of Western Washington […]
What is Greenwashing? As consumers become more aware of the harm that pollution and unsustainable products cause to our climate and ecosystem, many are looking to make more eco-friendly swaps. However, many companies are using a marketing tactic known as greenwashing. Greenwashing is when a product that isn’t eco-friendly is packaged and marketed as if it were. Many companies do […]
As a young queer PR professional pursuing a career in America, I feel privileged to say that I’m lucky to have an overall inclusive and supportive academic, social and work environment that allows me to accept and present myself in the ways that I’m comfortable with. It was not until my last semester of college that I decided to pursue […]
Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]
I didn’t start my public relations studies identifying as my current gender. I always had some understanding that I was likely transgender and began my transition while in college. Transferring to another university gave me the opportunity to explore my gender identity, and the community I found through PRSSA Nevada encouraged me to embrace who I truly am. I transferred […]
Public relations is a field where you have to do your best to manage a company’s image. Whether it be through corporate social responsibility, organizing events, or social media management, you have a really important job. This job can be much more complicated if you have autism. Autism can make you incredibly intelligent and talented. But it can also hinder […]
What do David Grossman, Laine Himmelmann, and Patrice Tanaka have in common? Aside from their remarkable leadership in the PR industry, advocacy for important causes, and speaking engagements at PRSSA’s 2024 Leadership Assembly, they all lead their professional lives with their hearts. In a world where many are driven by dollar signs and fame, these industry leaders offer us, as […]
In the era of interconnectedness facilitated by social media, the concept of global citizenship has taken on new dimensions. Individuals around the world are increasingly grappling with their responsibility toward addressing pressing global issues such as wars, natural disasters, social injustice and poverty. Moreover, the role of social media in fostering global solidarity and awareness cannot be overstated. But how […]
