Among the highest and most powerful individuals in the government, there is someone in the background curating their image. They may not always be recognized but deserve the same amount of credit as the elected official. Temple University’s Public Relations Student Society of America hosted its TU Invitational Conference on Saturday, April 6, 2024. This year’s theme was “PRoltics,” focusing […]
Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies. Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]
The East Stroudsburg University Chapter of PRSSA is preparing to host our first-ever District Conference on April 19-20, 2024. Our conference, Bloomfest, will showcase a variety of panels ranging from crisis communication, government and financial PR to celebrity PR, news PR and more. We have over 20 alumni attending to help further amplify your career. We will also be hosting […]
One of the most important ideas to keep in mind throughout any personal, academic or professional journey is that there are always hidden learning opportunities. I recently attended a conference that hardened this idea and provided me with a combination of expected and unexpected new knowledge. On Feb. 24, Boston University hosted the 2024 PRSSA Northeast District Conference, PR Advanced, […]
The Universidad Argentina de la Empresa Chapter of PRSSA is thrilled to announce its upcoming major event. On April 12, 2024, our District Conference — “Ready, Steady, RACE!” — will unfold at the Universidad Argentina de la Empresa (UADE) in a hybrid format. The concept behind the theme “Ready, Steady, RACE!” holds a dual significance. On one hand, it acknowledges […]
There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all…..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall. Anyone involved has benefited of […]
As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]
Gen Z is reaching the finish line of their education and the start of their careers. Just like a good NASCAR race, the competition in the professional world is fierce. With the right pit crew of support and a toolbox of tips, Gen Z can zoom into their careers at lightning speed. That’s why the University of Nebraska at Omaha […]
Black History Month serves as a reflective time, where we can look back on the contributions and sacrifices made by Black people. It also serves as a time to call for action, a reminder that there is still much work to be done in the pursuit of true equality and justice for all. In recent years, companies have taken steps […]
Throughout my education in public relations, I’ve been reminded of how important it is to make connections with the peers and professionals around me. Networking has proven to be one of the most useful tools that has helped the Utah Valley University (UVU) Chapter grow. Learning to utilize networking to your advantage can be an excellent way to improve Chapter […]
