Brandi Boatner is a Social and Influencer Communications Lead at IBM and a member of PRSA. In addition, she was a speaker at the 2018 PRSSA National Conference. In this interview with Brandi, we discussed her experience with public relations, advice she has for students and the improvements she feels are needed in the PR field. Paige: Since you entered […]
There are many public relations companies that offer six-month internship programs to students. These are a good opportunity for undergraduates and graduates to hone their skills and expand their knowledge. These companies have a wide network of clients who work in various industries such as cloud technology, enterprise security, financial services technology, healthcare, innovation, corporate reputation, transformation and consumer products […]
You can find a handful of PR agencies in almost every major city in the United States, as well as around the world, that range from global agencies to local-run firms. With so many agencies and such a diverse set of professionals, what makes a certain firm stand out above others? Is it the organizational structure? Their clients? Their core […]
Gary Bridgens is a New York-based project consultant at APCO Worldwide, where he supports clients across a variety of industries with issues management and corporate communications strategy. Prior to working for APCO, Bridgens completed internships with a boutique integrated communications agency, a Washington, D.C.-based trade association and Ohio Gov. John Kasich’s campaign for president. Bridgens is a recent graduate of […]
This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. This month celebrates the accomplishments of African-American innovators, visionaries and revolutionaries who have paved the way for modern society’s most impactful advancements. Today we pay homage to Terrie Williams, public […]
Agency tours offer a chance for students to peek into their future careers and get inspired. Meeting with professionals gives the organization access to advice from people who are active and knowledgeable in the industry. Last semester, the University of Wisconsin–Eau Claire PRSSA Chapter traveled to Minneapolis to check out two communication powerhouses: Lola Red and broadhead. Lola Red is […]
The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]
The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s 3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all the career development opportunities these […]
Most public relations students are presented time and time again with the same question: What types of jobs are available within the public relations industry? The options for a successful career in public relations are endless. Therefore, answering this question is complex. Most students aren’t sure what they are most interested in, so taking a closer look at the […]
I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot of dollars. So, four months […]
