According to the Cambridge Dictionary, “comfort zone” is defined as “a situation in which you feel comfortable and in which your ability and determination are not being tested.” Even if we try to deny it, staying within our comfort zone is almost inevitable. There seems to be a greater force that makes us stay close to what’s familiar, preventing us […]
Like many other students, I was not prepared for my entire life to become virtual in March 2020. As we approach over a year of everything being virtual, I am reflecting on what I’ve learned. While it has not been easy, there are a few things we can do to improve our virtual world. The first virtual experience I had […]
Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, desperately skimming articles that would […]
It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of its kind virtual concert, Epic […]
Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to finally have a career. However, […]
The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally and some were books written […]
You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, I’ve come up with a […]
College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every company, big and small, has […]
![“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2019/10/collie-1.jpg)
Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing case studies from Edelman, such […]
Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]
