Press Release Writing 101

Press Release Writing 101

Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, desperately skimming articles that would […]

Learning the Intricacies of Social Media at PRSSAIC

Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to finally have a career. However, […]

Five Books to Add to Your Reading List from PRSSAIC

Five Books to Add to Your Reading List from PRSSAIC

The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally and some were books written […]

“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]

“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]

Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing case studies from Edelman, such […]

Advice For Pitching to Clients

Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]

2019 International Conference Part 2

2019 International Conference Part 2

This is the second blog post sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the first post here. Saturday With roll call out of the way and students welcomed, Saturday’s portion of the 2019 International Conference continued with a series of breakout sessions. Some students, like University of Cincinnati […]

2019 International Conference Part 1

2019 International Conference Part 1

This is the first of two blog posts sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the second post here. “Let’s take a journey,” PRSSA National President Nicholas Goebel sang to 700 students while kicking off the Chapter roll call alongside the National Committee at the 2019 International Conference […]