Introducing the 2020-2021 Publications Subcommittee

One aspect of PRSSA that members enjoy is increased opportunities for leadership and involvement at the National level. One of those opportunities is participating in subcommittees. Members of the Publications Subcommittee have the opportunity to recruit for submissions and submit to Progressions, the official blog of PRSSA. As an alumnus of the 2019–2020 Publications Subcommittee, I know how important serving […]

Press Release Writing 101

Press Release Writing 101

Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, desperately skimming articles that would […]

Advice For Pitching to Clients

Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]