The ICON Style Guide

The ICON Style Guide

Each year, PRSSA students gather to celebrate connections, leadership, community and professional development in PR, but what about the opportunity to do it in style? Corporate fashion is on the rise and ICON is the place to make your professional statement — with an outfit.  If first impressions are everything when meeting professionals and students from across the country, your […]

From Dolls to Dermis: The 10-Year-Old Takeover

From Dolls to Dermis: The 10-Year-Old Takeover

This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]