Absence of hard news: Is public relations responsible for the Paris Hilton, David Beckham, 24 hour news coverage?

As communicators, it is crucial for us to know what is going on in our town, city, state and nation. It is also important for us to develop relationships with the gatekeepers of the media- whether it is a newspaper journalist, T.V. reporter, radio host, or blogger- so we can strategize and get our client the best light shined on […]

Super Bowl Advertising

The Super Bowl is widely considered the peak time for advertising, and companies pay dearly for exposure to an estimated 90 million viewers. These spots reached a record $2.4 million according to CNNMoney. As we know, advertising and public relations can often coincide. For instance, King Pharmaceuticals Inc. paid for commercial spots promoting heart health and an American Heart Association […]