Absence of hard news: Is public relations responsible for the Paris Hilton, David Beckham, 24 hour news coverage?
As communicators, it is crucial for us to know what is going on in our town, city, state and nation. It is also important for us to develop relationships with the gatekeepers of the media- whether it is a newspaper journalist, T.V. reporter, radio host, or blogger- so we can strategize and get our client the best light shined on […]
