How to Reignite Your PRSSA Chapter

How to Reignite Your PRSSA Chapter

Cultivating a thriving PRSSA Chapter culture, especially during a pandemic, is not easy. That being said, there are many ways that PRSSA Chapters can reignite their membership. Here are some of the steps that GVPRSSA has taken to ensure our members gain valuable experience that gets them connected within their industry, promotes their professional growth, enhances their surrounding community and […]

The Benefits of Working an Office Job in College

The Benefits of Working an Office Job in College

While on the search for an internship that could lead to a full-time position, some students overlook the opportunities available on campus.  Working as a student assistant for my university’s orientation program has given me the opportunity to learn skills many students will not encounter until their first day in the office after graduation. From sending emails to using the […]

Ignorance is NOT Bliss in Public Relations

Ignorance is NOT Bliss in Public Relations

“She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better.  Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct faculty at BYU. Hooley’s experience […]

How Brands Can Reach Gen Z Every Holiday

How Brands Can Reach Gen Z Every Holiday

The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking […]