Mastering the Art of Pitching – Tips From a Media Relations Expert 

Mastering the Art of Pitching – Tips From a Media Relations Expert 

As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]

5 Tips to Enhance Your Chapter’s Outreach and Member Recruitment

5 Tips to Enhance Your Chapter’s Outreach and Member Recruitment

The start of the fall semester symbolizes a period of exciting change for all PRSSA Chapters. While many Chapters experience leadership and membership changes from the previous year, they are welcomed with the opportunity to recruit new students to join PRSSA. Although new member recruitment and outreach can be fun and rewarding for your Chapter, increasing membership requires focused attention […]

Tips For Effective Conference Networking

Tips For Effective Conference Networking

Attending the PRSSA International Conference is one of the best steps a public relations/communications student can take to prepare for their career. I had the opportunity to attend ICON in 2021 and 2022 and, without a doubt, I wouldn’t be where I am today if it weren’t for everything I learned and everyone I met at the Conference. I’m sure […]