Why Listening to Podcasts is Important as a PR Professional

Why Listening to Podcasts is Important as a PR Professional

Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]

Headshot Happy Hour: An Invaluable Fundraising Event

Headshot Happy Hour: An Invaluable Fundraising Event

According to CareerBuilder, 70 percent of employers use social media to screen candidates before hiring. Furthermore, nearly half of employers say they use social networking sites to research current employees — 10 percent do it daily. Online professionalism is a priority in establishing respectability and credibility to your employers and the people you network with. At Oakland University in Auburn […]

Healthy Hacks Before Exams

Healthy Hacks Before Exams

*Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health.  You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others that science justifies.  It has […]

3 Scary Social Media Stories and What We Can Learn From Them

3 Scary Social Media Stories and What We Can Learn From Them

Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]

The Importance of News Knowledge in PR

The Importance of News Knowledge in PR

It often happens to us that for different reasons, emotional and rational, we move away from the consumption of news, whether on television, radio or social networks.  Don’t you feel that sometimes the news, especially political news, intoxicates you, makes you feel bad? Possibly yes. In contexts such as those of political campaigns, fake news and more, those involved in […]