This May, I invite you all to celebrate Asian American and Pacific Islander (AAPI) Heritage Month and all our current and rising AAPI public relations and communications professionals who navigate our fast-changing media landscape with innovation and resilience.
This spring, communications graduates enter an industry reshaped by AI, ethics and digital strategy. Success requires mastering office culture and “unspoken rules.”
Emily Ladau works as a communications expert, author and disability rights activist who strives to promote accessibility through her storytelling efforts. She established her career through disability advocacy work while using her communications skills to support people with Larsen syndrome. She has written Demystifying Disability: What to Know, What to Say, and How to Be An Ally, and has worked […]
Crisis work can seem both exciting and difficult to break into from the outside. It requires a mix of strategic thinking, strong judgment and the ability to process a lot of information quickly as situations evolve.
Public relations is a magnet, attracting the public eye and drawing students and professionals from diverse backgrounds. For some, the transition to PR is straightforward. For others, it is a shift from a field that, at first glance, may seem unrelated.
The smart campaigns, strategic hires, and creative decisions that may fly under the radar are the ones that really show how PR is changing.
Being in higher education today means more than embracing complexity, it means defending it. It means committing to lifelong learning in a field that demands agility and authenticity, even when the systems that make that learning possible are facing significant challenges.
It seems only fitting that I end my PRSSA journey the same way it began, with a Progressions Blog. My first PRSSA Conference was the 2023 Leadership Assembly in Scottsdale, Arizona. While attending this conference, I avidly took notes and absorbed the influx of information I received. These professionals spoke about life-changing advice that I had never been given, and […]
Women’s History Month is in March, a month that celebrates all of the achievements of women over the past years. This also includes all the work that women have played in shaping the field of the PR industry into what it is today. Currently, about 70% of PR professionals are women, which indicates this industry is where various opportunities to […]
As a consumer who grew up with social media, I’ve witnessed firsthand how popular platforms have evolved to fit the current media landscape. With each app update, I’ve learned to adapt to my favorite platforms’ new features — admittedly, some are far easier to embrace than others. Instagram Shopping makes me long for the app to go back to the […]
