A Look Back Into Women’s History Month: Women’s Voices in Public Relations

A Look Back Into Women’s History Month: Women’s Voices in Public Relations

Women’s History Month is in March, a month that celebrates all of the achievements of women over the past years. This also includes all the work that women have played in shaping the field of the PR industry into what it is today. Currently, about 70% of PR professionals are women, which indicates this industry is where various opportunities to […]

Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds

Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds

As a consumer who grew up with social media, I’ve witnessed firsthand how popular platforms have evolved to fit the current media landscape. With each app update, I’ve learned to adapt to my favorite platforms’ new features — admittedly, some are far easier to embrace than others.  Instagram Shopping makes me long for the app to go back to the […]

Storytelling – El Porqué Detrás De Las Relaciones Públicas

Storytelling – El Porqué Detrás De Las Relaciones Públicas

Contar historias siempre ha sido una parte fundamental de quién soy. Como la narradora en mi familia, he pasado años tejiendo relatos que unen a las personas y dejan impresiones duraderas. No fue hasta que exploré la narración de historias desde una perspectiva profesional que realmente comencé a ver su poder transformador, especialmente en el mundo de las relaciones públicas.    […]

Celebrities & Performative Activism—Why You Shouldn’t Care What Your Favorite Celebrity Thinks (As Much) 

Celebrities & Performative Activism—Why You Shouldn’t Care What Your Favorite Celebrity Thinks (As Much) 

In recent months, social media content has been influenced by two things: political conflict and what your favorite influencer has to say about it. More of today’s issues, no matter the content, must be fed through the internet’s perspective. The Edelman Trust Barometer of 2024 tells us about the significant decline in trust in media and government. A common sentiment […]

The Battle for Views: The Clash of YouTube Icons

The Battle for Views: The Clash of YouTube Icons

YouTube has been the ​premiere platform for content creators since 2005​.​​ One downfall? ​​​Controversies ​spread like wildfire. ​One of the​​ latest feud​s occured​ between YouTube icons KSI and DanTDM​, two prolific gaming influencers hailing from the UK,​ is no exception​.​​ ​It ​all stemm​ed​​​ from a product launch​ – ​​but how did ​we get here​​?  What sparked the feud? It all started […]

Why Are There So Few Black Men in Public Relations?

Why Are There So Few Black Men in Public Relations?

The field of public relations is booming, yet there are few Black men in the industry. As we dissect this issue, it’s essential to recognize the historical and ongoing barriers that keep many ​B​lack men from entering and thriving in public relations roles. It is also essential to highlight the opportunities for those who do make a career in the […]

Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling

Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling

Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out ​amongst the competition ​but also build stronger relationships […]

The Mystical World of LinkedIn / El mundo místico de LinkedIn

The Mystical World of LinkedIn / El mundo místico de LinkedIn

LinkedIn is a very valuable platform for students. It offers networking opportunities, the ability to build a personal brand, aiding in the job search and so much more! It may seem like a platform that is made for established professionals, but there is so much to gain from utilizing LinkedIn as a student. Even though it might seem daunting, as […]