Go Vote! We’ve all heard and seen that saying before, whether it is in the news or on a poster in the grocery store. In the past few years, we have probably seen it most on our Instagram and Twitter feeds. Voting initiatives have become an incredibly popular campaign. Most of these organizations use social media as their number one […]
During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]
It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,” the capabilities and rapid growth […]
In February 2020, I was a thriving high school senior about to go to my first prom and start studying for my Advanced Placement exams. I maintained a 4.0 GPA while lettering in three sports and being a co-editor of the yearbook, and I could still be in bed by 11 p.m. When I heard we might get a few […]
Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few tips from a PRSSA senior’s […]
In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program. Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency, connect with peers and professionals, […]
The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
Studying abroad is filled with incredible opportunities and benefits that last a lifetime. Some of these include new experiences, diving deep into a different culture, and even grasping another language. When I embarked on my first journey abroad in Spain, these benefits were so evident. However, I realized that studying abroad not only shaped me into a more well-balanced individual, […]
What do Elizabeth Holmes, Tommy Lee, Pamela Anderson, and King Charles all have in common? If you keep up with today’s television scene, you may know that these celebrities have all recently become central characters in television series dramatizing the events and scandals of their lives. The Crown, a television drama recounting the life and reign of Queen Elizabeth II, […]
The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]
