Battling Burnout

Battling Burnout

Burnout is “exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration,” according to Merriam-Webster. If this definition applies to you, you’re not alone. College students across the globe recently concluded that 2020 has been the most challenging and mentally-exhausting year to date due to the pandemic. Virtual schooling led to countless hours […]

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]

The Importance of Diversifying Your Internship Portfolio

The Importance of Diversifying Your Internship Portfolio

There is a phrase in the collegiate world that claims, “The best way to learn is to do.” I couldn’t agree more.  Completing internships is one of the best ways to develop skills in any field, especially public relations. Working with real clients and deadlines provides students with the best possible, real-world experience in addition to college courses. Because the […]

Juggling Expectations and Reality in an Internship

Juggling Expectations and Reality in an Internship

What do you expect going into an internship? Internships are a big deal. Before you dive right into one, it’s important to acknowledge what you’re expecting. What I expected. Even with knowing each internship works differently, I thought I would have the stereotypical internship experience and would be making coffee, fetching snacks, grabbing lunch, running all sorts of errands. Even […]

“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story, language, experience and what brought […]

Changing Your Outlook on Unfortunate Circumstances: The Importance of Flexibility in the Workplace

Changing Your Outlook on Unfortunate Circumstances: The Importance of Flexibility in the Workplace

Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the trait of flexibility after my […]

Save The Crew: Breaking Down the Columbus SC Rebrand

Save The Crew: Breaking Down the Columbus SC Rebrand

As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]

How to Sell Yourself

How to Sell Yourself

COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and secure employment? Get Involved One […]