Thought Leadership - Progressions

July 24, 2024

Uncovering Isolation: Simple Ways for PRSSA Chapters to Support BIPOC Members’ Mental Health

Written for BIPOC Mental Health Month The rise of mentorship programs, employee resource groups, productive discourse, and research devoted to public relations professionals who identify as black, indigenous, and other people of color (BIPOC) indicates that the PR industry is steadily becoming more inclusive. However, as we continue to create resources for BIPOC working professionals, we must not overlook their […]

July 22, 2024

Step Up and Stand Out: Apply for a PRSSA National Subcommittee

Are you ready to take your PRSSA experience to the next level? Joining a PRSSA National Subcommittee is your ticket to exceptional leadership opportunities, professional growth, and a chance to connect with some of the brightest minds in the communications field. Whether you’re passionate about Chapter development, promoting inclusivity, writing and content creation, or mastering social media, there’s a subcommittee […]

July 17, 2024

Strength in Uniqueness: Navigating Anxiety as a BIPOC PRSSA Member

Written for BIPOC Mental Health Month Before I started my journey as a PRSSA member, I started my public relations studies at the University of Minnesota carrying preexisting anxiety of being the only Black person in the room. I had conditioned myself to conceal my anxiety by exuding confidence, even though internally, I didn’t feel comfortable. For the first two […]

July 10, 2024

Everything You Need to Know About Greenwashing and The Harm It Does to The Environment

What is Greenwashing? As consumers become more aware of the harm that pollution and unsustainable products cause to our climate and ecosystem, many are looking to make more eco-friendly swaps. However, many companies are using a marketing tactic known as greenwashing. Greenwashing is when a product that isn’t eco-friendly is packaged and marketed as if it were. Many companies do […]

July 3, 2024

Intersectionality and Public Relations: My Practice and Perceptions as a Queer PR Professional

As a young queer PR professional pursuing a career in America, I feel privileged to say that I’m lucky to have an overall inclusive and supportive academic, social and work environment that allows me to accept and present myself in the ways that I’m comfortable with. It was not until my last semester of college that I decided to pursue […]

June 28, 2024

Becoming a Supportive Ally for the LGBTQIA+ Community in Today’s World

It is important for every individual to feel empowered in a community. Being an ally is essential in fostering an inclusive environment for everyone, including the LGBTQIA+ community. But the real question is: how do we become good allies in this society? Being a good ally is an ongoing process that requires continuous learning, self-reflection, and action. These are a […]

June 26, 2024

When Stars Align: How a Chance Meeting Turned Into a Mentor

Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]

June 14, 2024

Three Tips To Successfully Do Public Relations When You Have Autism

Public relations is a field where you have to do your best to manage a company’s image. Whether it be through corporate social responsibility, organizing events, or social media management, you have a really important job. This job can be much more complicated if you have autism. Autism can make you incredibly intelligent and talented. But it can also hinder […]

June 6, 2024

Letting Your Heart Lead: Lessons from 2024 Leadership Assembly

What do David Grossman, Laine Himmelmann, and Patrice Tanaka have in common? Aside from their remarkable leadership in the PR industry, advocacy for important causes, and speaking engagements at PRSSA’s 2024 Leadership Assembly, they all lead their professional lives with their hearts. In a world where many are driven by dollar signs and fame, these industry leaders offer us, as […]

April 12, 2024

What is the Edelman Trust Barometer?

Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies. Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]