The Importance of News Knowledge in PR

The Importance of News Knowledge in PR

It often happens to us that for different reasons, emotional and rational, we move away from the consumption of news, whether on television, radio or social networks.  Don’t you feel that sometimes the news, especially political news, intoxicates you, makes you feel bad? Possibly yes. In contexts such as those of political campaigns, fake news and more, those involved in […]

Battling Burnout

Battling Burnout

Burnout is “exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration,” according to Merriam-Webster. If this definition applies to you, you’re not alone. College students across the globe recently concluded that 2020 has been the most challenging and mentally-exhausting year to date due to the pandemic. Virtual schooling led to countless hours […]

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]

The Importance of Diversifying Your Internship Portfolio

The Importance of Diversifying Your Internship Portfolio

There is a phrase in the collegiate world that claims, “The best way to learn is to do.” I couldn’t agree more.  Completing internships is one of the best ways to develop skills in any field, especially public relations. Working with real clients and deadlines provides students with the best possible, real-world experience in addition to college courses. Because the […]