Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies. Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]
As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]
Throughout our lives, we all experience many “first-times” moments that shape our journey. Learning to walk, ride a bike and write, were many unforgettable “first-times.” PRSSA ICON 2023 is certainly one of those life-altering “first-time” moments for me. Like many of my fellow PRSSA members there, this was my first time at a nationwide Conference. It was the first time […]
Go Vote! We’ve all heard and seen that saying before, whether it is in the news or on a poster in the grocery store. In the past few years, we have probably seen it most on our Instagram and Twitter feeds. Voting initiatives have become an incredibly popular campaign. Most of these organizations use social media as their number one […]
During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]
It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,” the capabilities and rapid growth […]
In February 2020, I was a thriving high school senior about to go to my first prom and start studying for my Advanced Placement exams. I maintained a 4.0 GPA while lettering in three sports and being a co-editor of the yearbook, and I could still be in bed by 11 p.m. When I heard we might get a few […]
Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few tips from a PRSSA senior’s […]
In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program. Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency, connect with peers and professionals, […]
The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
