The Problem with Brand Social Media 

The Problem with Brand Social Media 

When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action.  Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]

<strong>Biden’s Student Loan Debt Plan: Analyzing Media Reactions</strong>

Biden’s Student Loan Debt Plan: Analyzing Media Reactions

On August 24, President Joe Biden announced the administration’s Student Loan Debt Plan, which included debt forgiveness for select individuals, a payment plan based on income, and an extended pause on accumulating loan interest. This proposal can affect countless college students and graduates, especially those with annual incomes under $75,000. The new initiatives target borrowers with federal loans for debt […]

PR News Recap-June 2020

June has been a very active month for the public relations industry and society as a whole. The ongoing protests following the death of George Floyd have led to a movement that has forced companies and audiences alike to stop what they are doing, listen, and take a stand. This in addition to the ongoing concerns surrounding COVID-19 and two […]

Let’s Get Brexit Done

Let’s Get Brexit Done

After growing up in England, traveling Europe, being lucky enough to spend time in most of the world’s continents, and now living in America, I have been met with hundreds of questions about my culture. However, the topic on everyone’s lips when asking me about my British roots has recently been consistent…and that is ‘Brexit.’ “What does Brexit mean?” “What […]

PR Roundup: June 2018

PR Roundup: June 2018

The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would lead to significant business opportunities […]

September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax

September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax

With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses how public relations professionals need […]