Teamwork Made My Day “Pitch Perfect”: My First Pitching Experience at the 2025 PRSA-LA Western District Conference 

Teamwork Made My Day “Pitch Perfect”: My First Pitching Experience at the 2025 PRSA-LA Western District Conference 

As a graduating senior at my first PRSA c​onference, I experienced many activities. I took advice from industry professionals on maintaining relationships. I gained insight on building friendships from the co-founder of Allison Worldwide, Scott Pansky, in his “Playing Together in the Sandbox” story. I networked with industry professionals and students on the 21st floor of the Sheraton Universal Hotel. […]

El trabajo en equipo convirtió mi día en un “pitching perfecto”: mi primera experiencia en pitching en la Conferencia del Distrito Oeste 2025 de PRSA-LA.

El trabajo en equipo convirtió mi día en un “pitching perfecto”: mi primera experiencia en pitching en la Conferencia del Distrito Oeste 2025 de PRSA-LA.

Como una estudiante que está a punto de graduarse y asistiendo a mi primera conferencia PRSA, viví muchas experiencias. Recibí consejos de profesionales de la industria sobre cómo mantener relaciones. Obtuve perspectivas sobre cómo construir amistades del cofundador de Allison Worldwide, Scott Pansky, en su historia “Playing Together in the Sandbox”. Hice networking con profesionales de la industria y estudiantes […]

When Stars Align: How a Chance Meeting Turned Into a Mentor

When Stars Align: How a Chance Meeting Turned Into a Mentor

Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds.  Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]

A Professional’s Take on Why You Should Attend ICON

A Professional’s Take on Why You Should Attend ICON

This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder to find resources and mentors […]

PRSA Updates Students on State of Society at PRSSA National Assembly

PRSA Updates Students on State of Society at PRSSA National Assembly

Session: Closing ceremony Presenter: Debra Peterson, PRSA chair, and vice president of corporate communications at CenturyLink Recap: During the closing ceremony of PRSSA’s National Assembly in Portland, Oregon, on April 7, 2019, Debra Peterson, PRSA chair, gave a thorough speech updating attendees on initiatives of the professional Society. She began by highlighting how excited the PRSA Board of Directors was to attend […]