A Professional’s Take on Why You Should Attend ICON

A Professional’s Take on Why You Should Attend ICON

This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder to find resources and mentors […]

PRSA Updates Students on State of Society at PRSSA National Assembly

PRSA Updates Students on State of Society at PRSSA National Assembly

Session: Closing ceremony Presenter: Debra Peterson, PRSA chair, and vice president of corporate communications at CenturyLink Recap: During the closing ceremony of PRSSA’s National Assembly in Portland, Oregon, on April 7, 2019, Debra Peterson, PRSA chair, gave a thorough speech updating attendees on initiatives of the professional Society. She began by highlighting how excited the PRSA Board of Directors was to attend […]

Saying ‘No’ to the Boss: Building Your Ethics Portfolio

Saying ‘No’ to the Boss: Building Your Ethics Portfolio

In its most recent report, the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’” Of course, ethics has always been essential to professional success in public relations — just as ethics […]

PRSSA to PRSA Transition [Leadership Rally Recap]

PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and beneficial transition to PRSA. Dr. […]