PRSA - Progressions

May 16, 2025

Teamwork Made My Day “Pitch Perfect”: My First Pitching Experience at the 2025 PRSA-LA Western District Conference

As a graduating senior at my first PRSA conference, I experienced many activities. I took advice from industry professionals on maintaining relationships. I gained insight on building friendships from the co-founder of Allison Worldwide, Scott Pansky, in his “Playing Together in the Sandbox” story. I networked with industry professionals and students on the 21st floor of the Sheraton Universal Hotel. […]

May 16, 2025

El trabajo en equipo convirtió mi día en un “pitching perfecto”: mi primera experiencia en pitching en la Conferencia del Distrito Oeste 2025 de PRSA-LA.

Como una estudiante que está a punto de graduarse y asistiendo a mi primera conferencia PRSA, viví muchas experiencias. Recibí consejos de profesionales de la industria sobre cómo mantener relaciones. Obtuve perspectivas sobre cómo construir amistades del cofundador de Allison Worldwide, Scott Pansky, en su historia “Playing Together in the Sandbox”. Hice networking con profesionales de la industria y estudiantes […]

June 26, 2024

When Stars Align: How a Chance Meeting Turned Into a Mentor

Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]

December 1, 2022

What PRSSA Faculty Advisers Bring to the Table

When I was offered a position as a full-time lecturer at California State University, Fullerton, six years ago, I was notified that the PRSSA executive board had already elected me to serve as their Faculty Adviser. Though I did not know any of the board members, I had been recommended by the outgoing adviser, a mentor and former professor of […]

November 3, 2022

What’s in my Conference bag?

Picture this: you’ve registered to attend your first PRSSA ICON and already decided which business professional outfit you’re going to wear. Now all that’s left to do is to learn as much as you can from your peers, guest speakers, and future colleagues. You get to Texas, and you’re ready to learn, but then you realize you forgot a notepad. […]

October 5, 2021

A Professional’s Take on Why You Should Attend ICON

This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]

November 2, 2020

ICON 2020 Session Highlights

This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. ICON 2020 featured four days full of breakout sessions covering various areas of the communications industry. PRSSA student attendees were able to attend all the PRSA breakout sessions […]

August 24, 2020

Tips for the PRSA Certificate in Principles of Public Relations Exam

When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I met with UofSC’s PRSSA Faculty […]

March 30, 2020

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder to find resources and mentors […]

April 29, 2019

PRSA Updates Students on State of Society at PRSSA National Assembly

Session: Closing ceremony Presenter: Debra Peterson, PRSA chair, and vice president of corporate communications at CenturyLink Recap: During the closing ceremony of PRSSA’s National Assembly in Portland, Oregon, on April 7, 2019, Debra Peterson, PRSA chair, gave a thorough speech updating attendees on initiatives of the professional Society. She began by highlighting how excited the PRSA Board of Directors was to attend […]