PRSSA Latin American Competition: Rising PR Talents from Latin America

PRSSA Latin American Competition: Rising PR Talents from Latin America

The first PRSSA Latin case study competition, The International Communication Challenge 2021, took place in early October. This event was the first of its kind where the three PRSSA Latin Chapters worked together to apply their PR knowledge to create and implement a full public relations campaign.  The competition was hosted by Universidad Argentina de la Empresa (UADE) from Argentina […]

3 Scary Social Media Stories and What We Can Learn From Them

3 Scary Social Media Stories and What We Can Learn From Them

Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]

Why Companies Should Hire International Students

Why Companies Should Hire International Students

Despite language barriers and visa applications, international students are a valuable investment for employers in the communications industry. Their comprehensive understanding of the world is an invaluable tool for organizations seeking to target diverse publics.  International students bring a global perspective and diversity of thought. As more and more companies become international corporations, people with experiences outside the U.S. are […]

A Professional’s Take on Why You Should Attend ICON

A Professional’s Take on Why You Should Attend ICON

This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]

3 Reasons Why You Should Attend Chapter Development Sessions

3 Reasons Why You Should Attend Chapter Development Sessions

Join PRSSA on September 22nd from 5–7:15 p.m. EDT for the 2021 Chapter Development Sessions. During these sessions, fellow Chapter leaders will speak on numerous topics and share their best practices for other Chapters to implement. In between sessions, participants will have the opportunity to network with hosting Chapter leaders as well as other participants in attendance.  Registration for this […]