Women in PR: Shattering Barriers and Creating Tomorrow at PRSSA ICON 2023

Women in PR: Shattering Barriers and Creating Tomorrow at PRSSA ICON 2023

Throughout our lives, we all experience many “first-times” moments that shape our journey. Learning to walk, ride a bike and write, were many unforgettable “first-times.” PRSSA ICON 2023 is certainly one of those life-altering “first-time” moments for me. Like many of my fellow PRSSA members there, this was my first time at a nationwide Conference. It was the first time […]

2023 Leadership Assembly: Shaping the Future of PR Leadership

2023 Leadership Assembly: Shaping the Future of PR Leadership

Back in April, PRSSA held its annual Leadership Assembly, at the Embassy Suites in Scottsdale, Ariz. During the event, PRSSA leaders from all over the country gathered to network with peers, learn from PR industry leaders and participate in the voting process for the PRSSA 2023-2024 National Committee.  The opening night of the Leadership Assembly engaged students in a resume […]

More than a Clothing Brand: Happiness Project

More than a Clothing Brand: Happiness Project

Jake Lavin is fighting against the stigma surrounding mental health with his successful clothing brand — Happiness Project. Lavin founded the company in 2017 as a Junior in high school after one of his classmates lost his battle with mental illness. Through his heartbreak, Lavin created a brand that donates to mental health organizations, provides educational resources and fosters an environment for difficult conversations. […]

How Serving on the PRSSA National Committee Has Helped Me Become the Leader I Always Aspired To Be

How Serving on the PRSSA National Committee Has Helped Me Become the Leader I Always Aspired To Be

I joined PRSSA as a freshman in 2021. During that year, I had the opportunity to serve as my Chapter’s events committee coordinator. I remember attending the webinars and in-person events we planned and feeling beyond inspired by the professionals that spoke there. I admired these leaders’ kindness, proactivity and confidence. If I worked hard and followed my passions, I […]

Chapter Discussions at the PRSSA 2023 Leadership Assembly

Chapter Discussions at the PRSSA 2023 Leadership Assembly

The PRSSA 2023 Leadership Assembly provided students with the chance to enhance their skills as Chapter and industry leaders, while also addressing crucial topics such as mental health, DEI, and the skills required to navigate uncertain times. One aspect of the PRSSA Leadership Assembly that particularly resonated with me was the Chapter discussions. These sessions offered an invaluable opportunity for […]

<strong>How to Organize your First Press Event and not Freak Out</strong>

How to Organize your First Press Event and not Freak Out

In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental health, and members of the […]

<strong>The Spirit of Delta </strong>

The Spirit of Delta 

Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be.  Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]