Latino Voices for the Planet: A Global Challenge for a Sustainable Future / Voces Latinas por el Planeta: un desafío global para un futuro sostenible

Latino Voices for the Planet: A Global Challenge for a Sustainable Future / Voces Latinas por el Planeta: un desafío global para un futuro sostenible

“Be the change you wish to see in the world​.” ​This powerful phrase resonated with each of us when we decided to take part in the ​International Communications Challenge​ organized by PRSSA. The task was not easy: Raising awareness among the Latin American population about the risks of global warming and the importance of sustainability. However, our shared motivation to […]

Why Are There So Few Black Men in Public Relations?

Why Are There So Few Black Men in Public Relations?

The field of public relations is booming, yet there are few Black men in the industry. As we dissect this issue, it’s essential to recognize the historical and ongoing barriers that keep many ​B​lack men from entering and thriving in public relations roles. It is also essential to highlight the opportunities for those who do make a career in the […]

My ICONIC Experience: A First-Timer’s Journey at PRSSA ICON 2024 / Mi experience ICONica: la aventura de una asistente primeriza en PRSSA ICON 2024

My ICONIC Experience: A First-Timer’s Journey at PRSSA ICON 2024 / Mi experience ICONica: la aventura de una asistente primeriza en PRSSA ICON 2024

As a senior at Clark Atlanta University and President of our PRSSA Chapter, PRSSA is an organization that holds a special place in my heart. So, when I received the opportunity to attend the 2024 PRSSA ICON in Anaheim, California, it was nothing short of a dream come true. Not only was this my first ICON experience, but I was […]

Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento

Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento

Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los conceptos, diferencias y cómo fortalecer […]

From Fear to Success: My PR Transformation in USMP PRSSA / Del miedo al éxito: mi transformación en relaciones públicas en USMP PRSSA

From Fear to Success: My PR Transformation in USMP PRSSA / Del miedo al éxito: mi transformación en relaciones públicas en USMP PRSSA

English Version I was born in Callao, Peru, a city well-known for being the country’s main port and a key hub for international maritime trade. I am the daughter of parents who didn’t have the opportunity to attend college, but worked tirelessly to ensure that I could become the first generation in my family to do so. During my first […]

The Importance of Networking in a Globalized World: The Visit of Isabella Albertini, President of LSU PRSSA, in Perú

The Importance of Networking in a Globalized World: The Visit of Isabella Albertini, President of LSU PRSSA, in Perú

For a PRSSA Chapter in Latin America, like the Universidad de San Martín de Porres (USMP), connecting with other Chapters not only in South America but also in the United States is vital for the growth and development of its members. These exchanges foster a rich wealth of ideas, the creation of strategic alliances, and the opening of international opportunities […]

More Than Just Networking: Why PRSSA Became My PR Passion

More Than Just Networking: Why PRSSA Became My PR Passion

When I joined the Public Relations Student Society of America (PRSSA), I knew I had found a community that built my professional skills and, more importantly, helped me find my voice in the PR world. The opportunities to connect with industry leaders, collaborate with like-minded peers, and get hands-on experience have been an incredible journey. It’s not just a student […]