Launching Your Career and Defining Your Brand During COVID-19

As rising public relations professionals, we are always looking to continue our professional development and further enhance our brand. This year the ongoing COVID-19 pandemic has caused a major disruption for many, and our industry is no exception. Many students have seen internships canceled and recent graduates are facing the tall task of finding a secure job during the worst […]

Personal Branding [PR in Peru; Regional Conference Recap]

Personal Branding [PR in Peru; Regional Conference Recap]

Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in our brand. This self-knowledge is […]

Creating Your Personal Brand

Creating Your Personal Brand

First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can correctly brand yourself, you have […]