In an era defined by rapid technological advancements and shifting cultural landscapes, Haley Norton’s presentation at PRSSA ICON this past October shed light on the profound impact that Gen Z is having on the public relations field. As an associate director of social & PR at Nebo, Norton offered invaluable insights, asserting that that the next generation has initiated the […]
Hey there, social media enthusiasts! Today, we’re diving headfirst into one of Instagram’s latest features that has everyone buzzing: Meta Threads. So, what’s all the fuss about? Will Meta Threads truly change how we use social media, or is it just another fancy add-on? And more importantly, is Meta Threads a copycat or not? Let’s find out. To start, Meta […]
Jake Lavin is fighting against the stigma surrounding mental health with his successful clothing brand — Happiness Project. Lavin founded the company in 2017 as a Junior in high school after one of his classmates lost his battle with mental illness. Through his heartbreak, Lavin created a brand that donates to mental health organizations, provides educational resources and fosters an environment for difficult conversations. […]
How do you manage social media for a niche audience with limited content, resources and support? In April 2022, I was thrown into the world of social media management. I was named the social media coordinator for the Division I Manhattan College Jasper Dancers. Going into my third year as a team member, I was excited to be a part of sharing the talent, strength and determination […]
ABOUT THE VP OF DIGITAL COMMUNICATIONS What does the vice president of digital communications do? My role as vice president of digital communications is to create content for PRSSA National across all digital channels such as Instagram, Facebook, Twitter and LinkedIn. I collaborate with PRSA and other National Committee members to create graphics and post copy for all social media […]
The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]
Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I am not a professional, I […]
Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]
When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]
After the release of Taylor Swift’s latest album, “Midnights,” I’ve realized that she is a PR genius. On Sept. 21 — one month before the release of “Midnights” — Swift posted a video on TikTok of her using a bingo roller cage to reveal the track titles. In this video, it was revealed that track 13 is titled “Mastermind.” She called this series of videos […]
