Learning from YouTubers’ Apology Videos at ICON 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

The Problem with Brand Social Media 

The Problem with Brand Social Media 

When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action.  Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]

<strong>Connecting to Gen Z Voters</strong>

Connecting to Gen Z Voters

At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!”  Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay.  The presidential candidate was seemingly baffled by the lack of […]

<strong>5 Signs that you’re a True PR Enthusiast</strong>

5 Signs that you’re a True PR Enthusiast

Few fields are as involved in our daily lives as public relations. Whether in popular culture or politics, its recurring societal presence can spark interest in the career. Once involved, many public relations professionals find themselves enthusiasts of the career, with elements of their profession seeping into their personal lives. Here, I’ve noted a few things that only true PR […]

Using PR To Help Others

Using PR To Help Others

Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]