“Only you can prevent forest fires,” as Smokey the Bear says. Although you know his famous quote, you may not realize how long he’s been reciting it. Since 1944, this campaign has educated billions of Americans about their role in wildfires — with no sign of ending its tenure as the longest-running public service campaign in United States history. Smokey’s […]
Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]
When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]
At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!” Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay. The presidential candidate was seemingly baffled by the lack of […]
On August 24, President Joe Biden announced the administration’s Student Loan Debt Plan, which included debt forgiveness for select individuals, a payment plan based on income, and an extended pause on accumulating loan interest. This proposal can affect countless college students and graduates, especially those with annual incomes under $75,000. The new initiatives target borrowers with federal loans for debt […]
As college students meeting new people, we have the universally shared experience of countless interactions that go something like this: “Hi, nice to meet you. What’s your major?” “Public Relations.” “Oh cool! What do you want to do with that?” Now, if you’re anything like me, you may not have a clue what you want to do with public relations. […]
With summer coming to an end and schools starting up again, people across the nation are celebrating College Colors Day today, Sept. 2, 2022. College Colors Day is a date of recognition for associated members to show off their pride for an educational institution. But College color day is much more than a day of pride, it’s a day of […]
Business owners know Instagram and TikTok are the way to go for today’s marketing, but they don’t understand how to do it. That’s why they turn to you, someone who probably spends too much time on the platforms anyway. They think social media marketing will come as second nature to you. Except, oops: it doesn’t. The thought of running a […]
This past semester, the University of Mississippi PRSSA hosted a Chapter meeting in conjunction with the IMC Connect! conference at the School of Journalism and New Media. Dr. Amanda Bradshaw, co-chair of IMC Connect!, stated that “The purpose of this event is to foster connections and collaborations among multiple stakeholders, including integrated marketing communications practitioners, academic researchers, faculty members, and […]
Since July is National Ice Cream month, I decided to look into the PR and marketing of ice cream as I reminisce about my personal experiences with my favorite comfort food. My earliest memory of my enjoyment of ice cream began at five years old. In the warmer days, my mother, grandmother and I would pick up soft serve on […]
