Poppi’s Poppin’ PR (English)

Poppi’s Poppin’ PR (English)

Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a splash with its standout packaging, clothing collaborations and A-list supporters like Alix Earle and Rob Rausch.  Originally Mother Beverage, Poppi is a prebiotic soft drink that allows you to enjoy the traditional soda flavors you know and love, without the “baggage,” […]

Poppi’s Poppin’ PR (Español)

Poppi’s Poppin’ PR (Español)

Poppi comenzó como una propuesta en Shark Tank que se convirtió en una disrupción multimillonaria en la industria de bebidas directas al consumidor. Querida por todas las edades, Poppi ha causado sensación con su empaque único, colaboraciones con ropa y seguidores de renombre como Alix Earle y Rob Rausch. Originalmente conocida como Mother Beverage, Poppi es una bebida prebiótica que […]

Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds

Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds

As a consumer who grew up with social media, I’ve witnessed firsthand how popular platforms have evolved to fit the current media landscape. With each app update, I’ve learned to adapt to my favorite platforms’ new features — admittedly, some are far easier to embrace than others.  Instagram Shopping makes me long for the app to go back to the […]

Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR

Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR

Companies continue to join in on what has been branded as “Gen Z humor,” seen in coordination with this year’s release of Spotify Wrapped. Spotify Wrapped is a campaign that collects its user’s listening habits, and compiles them into a colorful and humorous interactive tap-through experience. The 2024 campaign was released on December 4th.  The excitement for this year’s Wrapped, […]

Beyond the Game: Exploring the Intersection of Sports and Public Relations

Beyond the Game: Exploring the Intersection of Sports and Public Relations

As an aspiring sports journalist, I am consistently tracking player and team statistics, logistics, headlines and any other news in sports. However, public relations plays a crucial role in the sports world too. Think about the people behind the scenes — the ones shaping a team’s reputation. Some teams build their entire legacy on the strength of their networks and […]

Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together

Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together

Read the article in Spanish here. A few days ago, my sister and I went to ​our local​​ Starbucks​,​ drawn ​in ​by a promotion we had seen on social media. This promotion stated that by purchasing a large-sized drink, you would receive a limited-edition holiday cup. For us, Christmas is a special time, and we thought​,​​​ “Obviously,​ we have to […]

Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores

Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores

Hace unos días junto a mi hermana fuimos a nuestro Starbucks local en busca de una promoción que habíamos visto por redes sociales. Esta promoción decía que por la compra de una bebida tamaño grande, te regalaban un vaso navideño edición limitada. Para nosotras, la Navidad es muy especial y pensamos “Obviamente, debemos tener nuestros vasos”. Al llegar había pocas […]

<strong>Smokey Wildfire Prevention: The Longest-Running Public Service Campaign in U.S. History</strong>

Smokey Wildfire Prevention: The Longest-Running Public Service Campaign in U.S. History

“Only you can prevent forest fires,” as Smokey the Bear says. Although you know his famous quote, you may not realize how long he’s been reciting it. Since 1944, this campaign has educated billions of Americans about their role in wildfires — with no sign of ending its tenure as the longest-running public service campaign in United States history. Smokey’s […]

The Growing Trend of PR Packages and Their Long-Term Effects 

The Growing Trend of PR Packages and Their Long-Term Effects 

Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]

The Problem with Brand Social Media 

The Problem with Brand Social Media 

When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action.  Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]