Companies continue to join in on what has been branded as “Gen Z humor,” seen in coordination with this year’s release of Spotify Wrapped. Spotify Wrapped is a campaign that collects its user’s listening habits, and compiles them into a colorful and humorous interactive tap-through experience. The 2024 campaign was released on December 4th. The excitement for this year’s Wrapped, […]
As an aspiring sports journalist, I am consistently tracking player and team statistics, logistics, headlines and any other news in sports. However, public relations plays a crucial role in the sports world too. Think about the people behind the scenes — the ones shaping a team’s reputation. Some teams build their entire legacy on the strength of their networks and […]
Read the article in Spanish here. A few days ago, my sister and I went to our local Starbucks, drawn in by a promotion we had seen on social media. This promotion stated that by purchasing a large-sized drink, you would receive a limited-edition holiday cup. For us, Christmas is a special time, and we thought, “Obviously, we have to […]
Hace unos días junto a mi hermana fuimos a nuestro Starbucks local en busca de una promoción que habíamos visto por redes sociales. Esta promoción decía que por la compra de una bebida tamaño grande, te regalaban un vaso navideño edición limitada. Para nosotras, la Navidad es muy especial y pensamos “Obviamente, debemos tener nuestros vasos”. Al llegar había pocas […]
“Only you can prevent forest fires,” as Smokey the Bear says. Although you know his famous quote, you may not realize how long he’s been reciting it. Since 1944, this campaign has educated billions of Americans about their role in wildfires — with no sign of ending its tenure as the longest-running public service campaign in United States history. Smokey’s […]
Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]
When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]
At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!” Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay. The presidential candidate was seemingly baffled by the lack of […]
On August 24, President Joe Biden announced the administration’s Student Loan Debt Plan, which included debt forgiveness for select individuals, a payment plan based on income, and an extended pause on accumulating loan interest. This proposal can affect countless college students and graduates, especially those with annual incomes under $75,000. The new initiatives target borrowers with federal loans for debt […]
As college students meeting new people, we have the universally shared experience of countless interactions that go something like this: “Hi, nice to meet you. What’s your major?” “Public Relations.” “Oh cool! What do you want to do with that?” Now, if you’re anything like me, you may not have a clue what you want to do with public relations. […]
