In an era defined by rapid technological advancements and shifting cultural landscapes, Haley Norton’s presentation at PRSSA ICON this past October shed light on the profound impact that Gen Z is having on the public relations field. As an associate director of social & PR at Nebo, Norton offered invaluable insights, asserting that that the next generation has initiated the […]
Throughout our lives, we all experience many “first-times” moments that shape our journey. Learning to walk, ride a bike and write, were many unforgettable “first-times.” PRSSA ICON 2023 is certainly one of those life-altering “first-time” moments for me. Like many of my fellow PRSSA members there, this was my first time at a nationwide Conference. It was the first time […]
In the connected community of public relations and communications professionals, PRSSA ICON 2023 in Nashville, Tenn. offered a unique platform for diverse voices to connect, interact and inspire. Here are my reflections from this year’s Conference. I want to express my gratitude to former Immediate Past President Aerial Ellis, Ed.D., who recognized me as one of the 10 selected travel […]
“The most pivotal moments in my career were raising my hand and taking jobs that no one wanted,” Gina Laughlin told the hundreds of PRSSA members that filled the room at the Gaylord Opryland Convention Center. Laughlin is the vice president of global employee communications at Delta Airlines, and she was the keynote speaker at ICON on Oct. 15, 2023, […]
You’re a senior in college, months away from graduating and entering the real world. What do you do now? This feeling is not foreign to any of us. I’m sure we’ve all had these internal questions and worries in the back of our minds. As college flies by and graduation seems to creep up in the blink of an eye, […]
Attending the PRSSA International Conference is one of the best steps a public relations/communications student can take to prepare for their career. I had the opportunity to attend ICON in 2021 and 2022 and, without a doubt, I wouldn’t be where I am today if it weren’t for everything I learned and everyone I met at the Conference. I’m sure […]
As August slips away and the cool autumn breeze starts to make its presence known (especially here on the East Coast), there’s a certain enchantment in the air. Students return to lecture halls and corridors. Their hands are wrapped around warm cups brimming with pumpkin-infused brews — an annual ritual marking summer’s retreat and autumn’s triumphant return. In this season […]
To those unfamiliar with or new to PRSSA, ICON may appear like any other Conference. However, for those deeply involved in the organization, ICON holds the potential to be a life-changing event. When I first got involved with PRSSA, I had little knowledge about what it entailed; what it means to be a Chapter leader or what is the significance […]
During the PRSSA International Conference, I had the opportunity to participate in two meaningful networking events that helped me build more connections in the broader public relations community, the first of which was the Leadership Recognition Lunch. This lunch brought together PRSSA Chapter presidents and Nationally Affiliates Student-Run Firm directors to share tips and tricks. It was refreshing to talk […]
The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]
