Conferencing 101 – How to Prep for a Conference

Conferencing 101 – How to Prep for a Conference

Attending a conference can be intimidating. Preparation is key to making the most of it (I learned this the hard way). From packing to networking, this article has you covered. Follow these tips and you’ll be a conference pro in no time.  Planning & Prep Three keys: The Importance of Planning Planning is not just a step; it’s the key […]

Mentorship, Mistakes and Magic: My ICON Experience

Mentorship, Mistakes and Magic: My ICON Experience

Attending PRSSA ICON was more than just a trip; it was a transformative experience that left me inspired and equipped with the tools to navigate my future in public relations. From networking breakfasts to behind-the-scenes tours, each moment was packed with valuable lessons and unforgettable memories.  The Power of Mentorship As I mingled with industry professionals during the Champions Breakfast, […]

Building Global bridges in Public Relations: Reflections From PRSSA ICON 2024 / Construyendo puentes globales en las relaciones públicas: reflexiones de PRSSA ICON 2024

Building Global bridges in Public Relations: Reflections From PRSSA ICON 2024 / Construyendo puentes globales en las relaciones públicas: reflexiones de PRSSA ICON 2024

Attending PRSSA ICON 2024 in Anaheim, California, was more than just a professional event; it was an experience that, as a student and representative of the University of San Martín de Porres in Lima, Perú, allowed me to dive into a sea of cultures, knowledge​​ and human connections. The idea of traveling to the United States for the first time […]

Unlocking Opportunities: The Power of ICON 2024 for Young Professionals

Unlocking Opportunities: The Power of ICON 2024 for Young Professionals

Do you want to experience the most transformative experience of your young professional life? Then​​ you need to prioritize attending ICON!  Why ICON? Attending ICON 2024 was a pivotal experience for members of my Chapter and I, the David A. Ward Chapter at the University of Hawai’i at Mānoa. Being the only PRSSA Chapter in the state of Hawai’i, we’re […]

My ICONIC Experience: A First-Timer’s Journey at PRSSA ICON 2024 / Mi experience ICONica: la aventura de una asistente primeriza en PRSSA ICON 2024

My ICONIC Experience: A First-Timer’s Journey at PRSSA ICON 2024 / Mi experience ICONica: la aventura de una asistente primeriza en PRSSA ICON 2024

As a senior at Clark Atlanta University and President of our PRSSA Chapter, PRSSA is an organization that holds a special place in my heart. So, when I received the opportunity to attend the 2024 PRSSA ICON in Anaheim, California, it was nothing short of a dream come true. Not only was this my first ICON experience, but I was […]

The ICON Style Guide

The ICON Style Guide

Each year, PRSSA students gather to celebrate connections, leadership, community and professional development in PR, but what about the opportunity to do it in style? Corporate fashion is on the rise and ICON is the place to make your professional statement — with an outfit.  If first impressions are everything when meeting professionals and students from across the country, your […]

How Gen Z is Catalyzing the Evolution of the PR Industry

How Gen Z is Catalyzing the Evolution of the PR Industry

In an era defined by rapid technological advancements and shifting cultural landscapes, Haley Norton’s presentation at PRSSA ICON this past October shed light on the profound impact that Gen Z is having on the public relations field. As an associate director of social & PR at Nebo, Norton offered invaluable insights, asserting that that the next generation has initiated the […]

Women in PR: Shattering Barriers and Creating Tomorrow at PRSSA ICON 2023

Women in PR: Shattering Barriers and Creating Tomorrow at PRSSA ICON 2023

Throughout our lives, we all experience many “first-times” moments that shape our journey. Learning to walk, ride a bike and write, were many unforgettable “first-times.” PRSSA ICON 2023 is certainly one of those life-altering “first-time” moments for me. Like many of my fellow PRSSA members there, this was my first time at a nationwide Conference. It was the first time […]