Progressions

<strong><br>The Power of Networking: PRSSA ICON Leadership Recognition Lunch & Champions for PRSSA Breakfast</strong>
March 15, 2023


The Power of Networking: PRSSA ICON Leadership Recognition Lunch & Champions for PRSSA Breakfast

During the PRSSA International Conference, I had the opportunity to participate in two meaningful networking events that helped me build more connections in the broader public relations community, the first of which was the Leadership Recognition Lunch. This lunch brought together PRSSA Chapter presidents and  Nationally Affiliates Student-Run Firm directors to share tips and tricks. It was refreshing to talk […]

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<strong>PR Has a PR Problem</strong>
February 17, 2023

PR Has a PR Problem

The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]

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<strong>A Look into the Award-Winning Scripps PRSSA Chapter</strong>
January 13, 2023

A Look into the Award-Winning Scripps PRSSA Chapter

At this past year’s PRSSA International Conference in Texas, outstanding PRSSA Chapters and students were recognized for their hard work and dedication to the profession through various awards and scholarships. As Chapter President of Ohio University’s Scripps PRSSA, it was an amazing experience to connect with other outstanding Chapters and individuals, share our love for the profession, and compare how […]

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<strong>The Spirit of Delta </strong>
January 6, 2023

The Spirit of Delta 

Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be.  Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]

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Learning from YouTubers’ Apology Videos at ICON 2022
December 27, 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

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<strong>Reaching For the Stars: A Look into PR Relationships with Celebrities </strong>
December 14, 2022

Reaching For the Stars: A Look into PR Relationships with Celebrities 

Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust.  Tateel serves as the founder and president of The Celebrity Source, an organization that has been […]

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