JoBros the PR Pros

JoBros the PR Pros

If you listen to music, keep up with pop culture or have an Instagram account, you may have heard that the Jonas Brothers are back together. After taking five years apart to focus on themselves individually, the boys are back and better than ever. Current and aspiring public relations professionals can learn a few things from these heartthrobs. It takes […]

PR Takeaways from the Fyre Festival Fiasco

PR Takeaways from the Fyre Festival Fiasco

In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” orchestrating the company.  The concept […]

PR Roundup – January 2019

PR Roundup – January 2019

January was a very busy month in the public relations world. But to start off, we would like to pay homage to Southwest founder and CEO, Herb Kelleher, who passed away on Jan. 3, 2019. Kelleher started the business with a bang, and a phenomenal public relations stunt, fighting a copyright claim with an arm-wrestling match. Read about it here. […]

PR Roundup October

PR Roundup October

Dunkin’ Donuts is rebranding? In September, there was speculation that Dunkin’ Donuts was changing their brand. Now it is October, it is confirmed, and changes are starting to be made. Dunkin’ Donuts is rebranding as just “Dunkin’,” with the same color scheme and font. Dunkin’ officials are hoping this subtle name change “puts them on a first-name basis with their […]

PR Round-Up: September 2018

PR Round-Up: September 2018

“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, they have also been known […]

Joining the Environmental Bandwagon: What You May Have Missed

Joining the Environmental Bandwagon: What You May Have Missed

It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the environment as possible, it leads […]

August PR Round Up

August PR Round Up

Two Major College Football Programs are Under Hot Water What Happened? The college football season hasn’t started yet but there’s already been enough to talk about. Urban Meyer, The Ohio State University’s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse by a member of his […]