<strong>The Spirit of Delta </strong>

The Spirit of Delta 

Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be.  Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]

<strong>The Future of Public Relations Must Be Inclusive </strong>

The Future of Public Relations Must Be Inclusive 

As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life?  While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]

Diversity and Political Communication: A Debt to be Paid

Diversity and Political Communication: A Debt to be Paid

Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]

Together is Much Better

Together is Much Better

“If you always do what you’ve always done, you will always get what you’ve always got.” Have you ever heard this quote? The main purpose of this expression is to point out the fact that if you want to change the final result, you need to change the way you do things. In a globalized, well-connected world, we are always surrounded by different ways of thinking […]

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder to find resources and mentors […]

PRSSA PRoud Month — Twitter Chat Recap

PRSSA PRoud Month — Twitter Chat Recap

Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from the chat can be found […]

What It Means to Be #PRoud: Celebrating Diverse Voices in Public Relations

What It Means to Be #PRoud: Celebrating Diverse Voices in Public Relations

As the vice president of events and fundraising, I oversee the Regional Conferences that PRSSA endorses each spring. While attending the events in Boston and Chicago as the official delegate from the National Committee, I’m grateful to have taken part in conversations about covering, bringing your most authentic self to work, and educating people of color and allies on how […]