What’s In My Tote: PR Edition

What’s In My Tote: PR Edition

Professionals in the public relations industry are masters in subjects that range from crafting the perfect pitch to producing enticing campaigns. PR experts are fluent in social media and can practically write a press release with their eyes closed. Inspired by @prgirlmanifesto’s “PR Pro Starter Kit” on Instagram, below is a list of valuable tools that many fellow professionals keep in their […]

The Perfect Product Launch (Taylor’s Version)

The Perfect Product Launch (Taylor’s Version)

Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]

3 Scary Social Media Stories and What We Can Learn From Them

3 Scary Social Media Stories and What We Can Learn From Them

Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors.  It has […]