How Are Hospitals Using Instagram to Promote Masks?

How Are Hospitals Using Instagram to Promote Masks?

Many government and non-government organizations alike are currently communicating the importance of wearing a mask. Strategies for communicating this, along with reactions to these strategies, have varied. Much to the reflection of America’s attitude towards masks, hospitals have mixed strategies towards mask encouragement on Instagram. Some take a more passive, “all in this together” approach, while some take a more aggressive […]

Artificial Intelligence in Public Relations

Artificial Intelligence in Public Relations

Editor’s note: Artificial intelligence is a growing technology in the public relations and communications world. At ICON 2020, there were multiple sessions detailing how the technology could impact the future of analytics, media buying, message curation and more. Emelie Brown, a junior at Samford University, recently submitted a piece detailing some of the ways AI crosses paths with public relations. Read […]

Cancel Culture Hits Disney’s Mulan- An Explanation

Canceled. One of the most feared words in 2020. Public relations professionals know this two-syllable word can send disastrous shockwaves that can damage even the most beloved brands. Since its debut on Sept. 4, Disney’s live-action Mulan has just earned $43.8 million, nowhere near its production cost of $200 million. The Mickey Mouse powerhouse has seen massive success with live-action remakes such […]

Clash of the Coffees

On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content on their Instagram pages, their […]

PR News Recap- September

September is Ethics Month and there is plenty to talk about in the news. This month’s PR News Recap stories from the Publications Subcommittee discusses some ethical topics as well as an interesting partnership activation, Hispanic Heritage Month and more. See our top stories below: TikTok Bought Out, then Banned, then Unbanned- Christina Billie In August, there were speculations over […]

PR News Recap- August 2020

August 2020 is upon us. Students are heading back to class, Wendy’s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer “Finger Lickin’ good.” The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our […]

PR News Recap- July 2020

July has been another busy month for the communications profession. The industry continues to respond to calls for increased diversity, equity, and inclusion as well as adapts to the new surge in COVID-19 cases. As the second half of 2020 begins, here are some quick news pieces from the communications industry as well as my personal take on each: PRWeek […]