3 Scary Social Media Stories and What We Can Learn From Them

3 Scary Social Media Stories and What We Can Learn From Them

Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors.  It has […]

Save The Crew: Breaking Down the Columbus SC Rebrand

Save The Crew: Breaking Down the Columbus SC Rebrand

As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]

Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]

The Nexus of Net Net Synergy — Interview with Matt Prince

The Nexus of Net Net Synergy — Interview with Matt Prince

A huge part of the public relations industry is giving back. Ever since the onset of the pandemic and the tumultuous year and a half since then, students studying public relations and communications have faced the bleakest job market since the Great Recession of 2008. In response to this, many organizations and professionals have stepped up to assist the next […]