“Hope This Blog Finds You Well” — Informal vs. Formal Language

“Hope This Blog Finds You Well” — Informal vs. Formal Language

As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]

Should You Continue to Research During a Global Pandemic?

Should You Continue to Research During a Global Pandemic?

The answer is YES! Research is an essential part of public relations. It is used as a tool to prevent crises, develop strategies, reach target audiences, generate publicity, monitor competition, test messages and sustain credibility.  Currently, we all are experiencing a global pandemic. With this pandemic, there are safety guidelines that must be followed: social distancing, working from home and […]