The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
“I think the written word is probably the best medium of communication because you have time to reflect, you have time to choose your words, to get your sentences exactly right.” As author and Oxford professor Richard Dawkins stated, writing is powerful. With it, we have the ability to take people through journeys of either exploring a story or learning […]
We all receive newsletters from PRSSA National, Issues and Trends from PRSA and different information from other organizations, but how much attention do we pay to them? It is imperative to be as well-read in local, national and global newsletters to be the best public relations professional. Undoubtedly, newsletters are a good means of information for those most interested in […]
As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]
For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s an app for that, and […]
Writing is hard. Especially PR writing. When I heard that PR students do a ton of writing, I pictured sitting at a clean desk with big windows, writing witty and delightful content that everyone loved. I didn’t realize that PR writing was grueling, messy, frustrating work — the type of writing that makes revision feel like wrestling with your own […]
Academics, student involvement, internships, work — oh my! Sometimes it can feel that students need to be involved in everything and have it all together. Let’s be real — as much as we would all love to, most of us don’t have it all together. However, I’ve compiled a few of my favorite digital tools and programs to help us […]
When applying for a new job in public relations, employers will often note that they accept an optional portfolio. Whether your portfolio is a personal website, blog or even a social media page, it will leave a great impression with your future employer. Having a website, aside from all the other components of your application, is a great place to […]
With the weather getting cooler and holidays approaching, it is that time of year where we are about to find ourselves inside more with a little extra free time. Instead of watching Netflix for countless hours, we could spend our time learning about how to get ahead in the ever-evolving public relations industry. Here are four books by industry leaders […]
The answer is YES! Research is an essential part of public relations. It is used as a tool to prevent crises, develop strategies, reach target audiences, generate publicity, monitor competition, test messages and sustain credibility. Currently, we all are experiencing a global pandemic. With this pandemic, there are safety guidelines that must be followed: social distancing, working from home and […]
