Accessibility and BEDI (belonging, equity, diversity and inclusion) are not just concepts we talk about. They have a profound effect on human lives; yet our understanding of these topics are often shaped by our own experiences and the people we meet. For me personally, my relationship with my younger brother, who is on the autism spectrum, has been a cornerstone […]
Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition but also build stronger relationships […]
English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world. It’s no secret that campaigns are actively targeting young voters this […]
The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team. The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s PR agency, at the top. […]
Written for BIPOC Mental Health Month My journey in public relations started when a friend, a fellow student at historically black college Florida A&M University, informed me about a major that combines journalism with marketing. At school, I was surrounded by incredibly talented, high-achieving peers, the majority of whom were African American. It was truly inspiring to witness my peers’ […]
Written for BIPOC Mental Health Month The rise of mentorship programs, employee resource groups, productive discourse, and research devoted to public relations professionals who identify as black, indigenous, and other people of color (BIPOC) indicates that the PR industry is steadily becoming more inclusive. However, as we continue to create resources for BIPOC working professionals, we must not overlook their […]
Written for BIPOC Mental Health Month Before I started my journey as a PRSSA member, I started my public relations studies at the University of Minnesota carrying preexisting anxiety of being the only Black person in the room. I had conditioned myself to conceal my anxiety by exuding confidence, even though internally, I didn’t feel comfortable. For the first two […]
Written for BIPOC Mental Health Month The rise of mental health importance over recent years brings forth significant conversations about how individuals understand it, live with it, and support others in their communities. Even with a significant rise in popularity, however, the topic of mental health remains filled with misconceptions, resistance and cultural taboos- most prevalent in communities of color. […]
What is Greenwashing? As consumers become more aware of the harm that pollution and unsustainable products cause to our climate and ecosystem, many are looking to make more eco-friendly swaps. However, many companies are using a marketing tactic known as greenwashing. Greenwashing is when a product that isn’t eco-friendly is packaged and marketed as if it were. Many companies do […]
As a young queer PR professional pursuing a career in America, I feel privileged to say that I’m lucky to have an overall inclusive and supportive academic, social and work environment that allows me to accept and present myself in the ways that I’m comfortable with. It was not until my last semester of college that I decided to pursue […]
