The Power of a Campaign: Staten Islanders Against Drug Abuse

The Power of a Campaign: Staten Islanders Against Drug Abuse

A few summers ago, I volunteered at my local district attorney’s office. While there they assigned me to a new campaign called “Staten Islanders Against Drug Abuse.” For some background, my hometown of Staten Island, New York was dealing with a growing drug-use epidemic. The staff of the district attorney’s office knew that something had to change. The community was […]

The Campaign that Made Society Aware of Unwanted Loneliness

The Campaign that Made Society Aware of Unwanted Loneliness

Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity.  […]

September Twitter Chat Recap #EthicsMonth: The Importance of Ethics in PR

September Twitter Chat Recap #EthicsMonth: The Importance of Ethics in PR

PRSSA hosted their second Twitter chat of the 2021-2022 school year on September 20, 2021 at 9 p.m. ET. Titled “#EthicsMonth: The Importance of Ethics in PR” this chat, hosted by PRSSA National and Kayla Holley, vice president of professional development, served as an insightful and informative discussion surrounding ethical practices in PR and how students can prioritize ethics now. […]

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors.  It has […]

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]

Communicating the Truth

Communicating the Truth

Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve.  These are not new concepts.  What is new and causing greater concern and challenge is the speed and […]

On the Line: Promoting Civility at the University of South Carolina and Beyond

On the Line: Promoting Civility at the University of South Carolina and Beyond

Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]

Standing in Solidarity with the AAPI Community to #StopAsianHate

Standing in Solidarity with the AAPI Community to #StopAsianHate

Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”.  Comments such as those referring to COVID-19 as the “Chinese Virus” are very damaging to the AAPI […]

Please, Don’t Tell Me “Happy Women’s Day”

Please, Don’t Tell Me “Happy Women’s Day”

Editor’s note: The following article contains graphic content. This is what we’ve heard hundreds of times on March 8 in Argentina. Women are asking not to get told, “Happy Women’s Day,” nor to receive flowers. Instead, they say, “We will be happy the day that no one is missing.” To understand the reason for this statement (that I know for […]