What is the right choice? As students, we constantly face this question. Whether we are choosing a major, what to get for lunch or whether to hang out with friends or study; we constantly have to make choices. The choices we make today have an impact on our futures and sometimes making the wrong choice can have serious implications. The […]
During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]
On Sept. 8, 2022, our PRSSA Chapter at Jacksonville State University collaborated with the National PRSA Board of Ethics to host the iconic Lilly Ledbetter to speak about the ethical implications associated with her campaign for the Fair Pay Act, which was signed into law on Jan. 29, 2009, as the first piece of legislation passed under President Obama’s first […]
We live in a world where activists and protesters are around every corner. On numerous occasions, this could be a wonderful thing that leads to changing America for the better. However, not all protests are civil and not all activists have a loud enough voice to be heard by the audience they need to conduct change. Businesses and corporations have […]
It’s time to hang up the fanny pack, lose the socks with sandals, and reframe the way we think about tourism. The pandemic revealed the tourism industry’s complicated influence on economic and environmental affairs. Globally, greenhouse gas emissions and air pollution dropped, and many popular destinations saw the restoration of ecological systems; however, we are still studying the economic impact […]
Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]
A few summers ago, I volunteered at my local district attorney’s office. While there they assigned me to a new campaign called “Staten Islanders Against Drug Abuse.” For some background, my hometown of Staten Island, New York was dealing with a growing drug-use epidemic. The staff of the district attorney’s office knew that something had to change. The community was […]
Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity. […]
PRSSA hosted their second Twitter chat of the 2021-2022 school year on September 20, 2021 at 9 p.m. ET. Titled “#EthicsMonth: The Importance of Ethics in PR” this chat, hosted by PRSSA National and Kayla Holley, vice president of professional development, served as an insightful and informative discussion surrounding ethical practices in PR and how students can prioritize ethics now. […]
Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors. It has […]
