During Suicide Prevention Month, we’re reminded that communication is about more than clicks, views or engagement metrics. Behind every message is a real person, and behind every statistic is a human story.
Building relationships with clients and other professionals works much like debate. After the PR pitch is done and the questions are answered, it matters how you follow up. When you show a client that you are invested in their success and willing to listen to their concerns, your credibility increases.
It would have been easy to stay in our comfort zone or hope someone else approached us first, but we knew that taking that step was the only way to truly get the most out of the experience.
From production rooms to social strategy discussions, both helped shape how audiences connected with athletes and their journeys. For PRSSA members interested in high-impact communications opportunities, their paths serve as a reminder that the road to global storytelling often begins closer to home than you might think.
The truth is, PR is a vast, dynamic field that thrives on diverse perspectives, unique skill sets and individuals from all walks of life. At its core, public relations is about communication, strategy and connection, and it truly is an industry where everyone can find their niche and belong.
Here’s my advice to anyone navigating internships or early career decisions: Don’t be afraid to take the opportunity that doesn’t look perfect on a résumé — the smaller organization, the unfamiliar role, the job that no one else is paying attention to.
During my senior year at the University of Washington (UW), questions about what came next constantly swirled in my mind. Unsure of what I wanted to do in communications — but knowing what I didn’t want — I found PRSSA at one of my most uncertain moments. In January 2025, I felt lost and insecure. With mounting fears about the […]
This May, I invite you all to celebrate Asian American and Pacific Islander (AAPI) Heritage Month and all our current and rising AAPI public relations and communications professionals who navigate our fast-changing media landscape with innovation and resilience.
This spring, communications graduates enter an industry reshaped by AI, ethics and digital strategy. Success requires mastering office culture and “unspoken rules.”
As a public relations student passionate about music and live events, stepping into the world of one of the biggest nights in music gave me a deeper understanding of what entertainment PR really looks like behind the scenes.
