Progressions

Social Media and Global Citizenship: Navigating Responsibility in the Digital Age
June 3, 2024

Social Media and Global Citizenship: Navigating Responsibility in the Digital Age

In the era of interconnectedness facilitated by social media, the concept of global citizenship has taken on new dimensions. Individuals around the world are increasingly grappling with their responsibility toward addressing pressing global issues such as wars, natural disasters, social injustice and poverty. Moreover, the role of social media in fostering global solidarity and awareness cannot be overstated. But how […]

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More than a Clothing Brand: Happiness Project
July 10, 2023

More than a Clothing Brand: Happiness Project

Jake Lavin is fighting against the stigma surrounding mental health with his successful clothing brand — Happiness Project. Lavin founded the company in 2017 as a Junior in high school after one of his classmates lost his battle with mental illness. Through his heartbreak, Lavin created a brand that donates to mental health organizations, provides educational resources and fosters an environment for difficult conversations. […]

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Social Media Management for Niche Audiences
July 5, 2023

Social Media Management for Niche Audiences

How do you manage social media for a niche audience with limited content, resources and support?  In April 2022, I was thrown into the world of social media management. I was named the social media coordinator for the Division I Manhattan College Jasper Dancers. Going into my third year as a team member, I was excited to be a part of sharing the talent, strength and determination […]

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Social Media’s Role in Public Relations
June 15, 2023

Social Media’s Role in Public Relations

Is social media part of public relations? Many people, even professionals, ponder what umbrella social media falls under. Is it public relations, advertising, marketing, or its own category? As a public relations student, you know that “public relations” and “social media” aren’t interchangeable terms, but what differentiates them? Social media plays an invaluable role in public relations, but not all […]

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Learning from YouTubers’ Apology Videos at ICON 2022
December 27, 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

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The Problem with Brand Social Media 
December 21, 2022

The Problem with Brand Social Media 

When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action.  Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]

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