Learning from YouTubers’ Apology Videos at ICON 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

The Problem with Brand Social Media 

The Problem with Brand Social Media 

When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action.  Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]

Netflix’s Bridgerton Success is Due to Social Media Trends and Praise from Fans

Netflix’s Bridgerton Success is Due to Social Media Trends and Praise from Fans

A huge part of success for movies, musicians, and celebrities has been due to social media. As public relations professionals it is important to notice trends and how audiences react. Seeing how social media directly impacts aspects of the entertainment industry from movies to music and noticing how it builds success for them is important to know as a PR […]

Social Media Managing: 3 Things To Ask Yourself Before Uploading That Post

Social Media Managing: 3 Things To Ask Yourself Before Uploading That Post

Business owners know Instagram and TikTok are the way to go for today’s marketing, but they don’t understand how to do it. That’s why they turn to you, someone who probably spends too much time on the platforms anyway. They think social media marketing will come as second nature to you. Except, oops: it doesn’t.  The thought of running a […]

Powerful of Connections: The Importance of Networking and District Conferences

Powerful of Connections: The Importance of Networking and District Conferences

PRSSA hosted a Twitter Chat on February 28, 2022 at 9 p.m. ET. Titled “Power of Connections: The Importance of Networking and District Conferences” this chat, hosted by PRSSA National and Erin Lewis, vice president of events and fundraising, allowed Chapter members to share networking tips and tricks. Highlights can be found below.

January 2022 Twitter Chat Recap Back to Basics: Best Practices for Elevating Yourself

January 2022 Twitter Chat Recap Back to Basics: Best Practices for Elevating Yourself

PRSSA hosted their first Twitter chat of the 2022 year on January 24, 2022 at 9 p.m. ET. Titled “Back to Basics: Best Practices for Elevating Yourself” this chat, hosted by PRSSA National and Kim Aldunate, vice president of career services, inspired Chapter members to reflect on their career goals and devise ways to achieve them. Highlights can be found […]