Communicating the Truth

Communicating the Truth

Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve.  These are not new concepts.  What is new and causing greater concern and challenge is the speed and […]

April Twitter Chat Recap: #NeverStopLearning

April Twitter Chat Recap: #NeverStopLearning

PRSSA hosted their last Twitter chat of the 2020–2021 school year on April 12, 2021 at 9 p.m. ET. The session was co-hosted with Champions for PRSSA. Titled “Never Stop Learning: Transitions and Mentorship”, this chat cultivated discussion around the transition from student to professional and how to form impactful mentor-mentee relationships. Highlights can be found below or at this […]

The Nexus of Net Net Synergy — Interview with Matt Prince

The Nexus of Net Net Synergy — Interview with Matt Prince

A huge part of the public relations industry is giving back. Ever since the onset of the pandemic and the tumultuous year and a half since then, students studying public relations and communications have faced the bleakest job market since the Great Recession of 2008. In response to this, many organizations and professionals have stepped up to assist the next […]

Practicing Public Relations in the Age of Cancel Culture

Practicing Public Relations in the Age of Cancel Culture

The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]

February Twitter Chat Recap— #PRSSAPower

February Twitter Chat Recap— #PRSSAPower

PRSSA’s District Conference season for 2021 kicked off recently with the successful hosting of both Boston University’s and the University of Florida’s respective District Conferences. Following this, PRSSA National hosted our latest Twitter chat, “Power of Connections: The Importance of Networking & District Conferences.” Hosted by PRSSA National and Rachel Meltzer, vice president of events and fundraising, this chat started […]

Brands Respond to President Biden Inauguration- An Analysis

Brands Respond to President Biden Inauguration- An Analysis

After so many days of controversy surrounding the presidency of the United States, the inevitable day of the inauguration of the new president-elect, Joe Biden, finally arrived. The celebration of this event transcended to social networks, where the most recognized organizations and brands gave their support to the president this past Jan. 20. Patagonia posted a tweet on its official […]