Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]
When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]
After the release of Taylor Swift’s latest album, “Midnights,” I’ve realized that she is a PR genius. On Sept. 21 — one month before the release of “Midnights” — Swift posted a video on TikTok of her using a bingo roller cage to reveal the track titles. In this video, it was revealed that track 13 is titled “Mastermind.” She called this series of videos […]
With summer coming to an end and schools starting up again, people across the nation are celebrating College Colors Day today, Sept. 2, 2022. College Colors Day is a date of recognition for associated members to show off their pride for an educational institution. But College color day is much more than a day of pride, it’s a day of […]
I hate change. I’ve never been good at it. When my friends updated our group chat’s name, I made them do it in several steps so that I was eased into the new name. Needless to say, when Instagram redesigned their platform, my gut reaction was very negative. However, I was not alone. I put out a poll on my […]
A huge part of success for movies, musicians, and celebrities has been due to social media. As public relations professionals it is important to notice trends and how audiences react. Seeing how social media directly impacts aspects of the entertainment industry from movies to music and noticing how it builds success for them is important to know as a PR […]
Business owners know Instagram and TikTok are the way to go for today’s marketing, but they don’t understand how to do it. That’s why they turn to you, someone who probably spends too much time on the platforms anyway. They think social media marketing will come as second nature to you. Except, oops: it doesn’t. The thought of running a […]
Award shows have always been a huge topic amongst social media users, especially in regards to their lack of diversity in guests, winners, and movies. This year’s Oscars were no exception in their ability to get people talking. Hosted on March 27, 2022, the Oscars award show featured a number of changes that viewers were not expecting, many of which […]
PRSSA hosted a Twitter Chat on February 28, 2022 at 9 p.m. ET. Titled “Power of Connections: The Importance of Networking and District Conferences” this chat, hosted by PRSSA National and Erin Lewis, vice president of events and fundraising, allowed Chapter members to share networking tips and tricks. Highlights can be found below.
PRSSA hosted their first Twitter chat of the 2022 year on January 24, 2022 at 9 p.m. ET. Titled “Back to Basics: Best Practices for Elevating Yourself” this chat, hosted by PRSSA National and Kim Aldunate, vice president of career services, inspired Chapter members to reflect on their career goals and devise ways to achieve them. Highlights can be found […]
