This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]
1 … 2 … scroll. 1 … 2 … 3 … scroll. Check the comments … scroll. In a culture shaped by instant gratification and constant amusing stimulants, many of us do not know the last time that we were truly bored. We live in a world that never faces an undersupply of media for indulgence, making it more and […]
In an era defined by rapid technological advancements and shifting cultural landscapes, Haley Norton’s presentation at PRSSA ICON this past October shed light on the profound impact that Gen Z is having on the public relations field. As an associate director of social & PR at Nebo, Norton offered invaluable insights, asserting that that the next generation has initiated the […]
When I was growing up, October always meant all things pink: a huge pink ribbon on my softball bag, pink-outs for high school football games and pink clip-in hair extensions. Everything, that was able to became pink. But pink in October was much more than just a pretty color to wear. In October, the color pink represents breast cancer awareness, which focuses […]
Hey there, social media enthusiasts! Today, we’re diving headfirst into one of Instagram’s latest features that has everyone buzzing: Meta Threads. So, what’s all the fuss about? Will Meta Threads truly change how we use social media, or is it just another fancy add-on? And more importantly, is Meta Threads a copycat or not? Let’s find out. To start, Meta […]
Chat GPT has taken over the news cycle, often described as a tool taking human jobs or leading people to laziness. The platform’s writing capabilities have been compared to human capabilities when writing blog articles, university papers and press releases. Whether you are an avid user, ambivalent, or afraid of it, Chat GPT is not a threat to public relations […]
Is social media part of public relations? Many people, even professionals, ponder what umbrella social media falls under. Is it public relations, advertising, marketing, or its own category? As a public relations student, you know that “public relations” and “social media” aren’t interchangeable terms, but what differentiates them? Social media plays an invaluable role in public relations, but not all […]
It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,” the capabilities and rapid growth […]
The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I am not a professional, I […]
