How Gen Z is Catalyzing the Evolution of the PR Industry

How Gen Z is Catalyzing the Evolution of the PR Industry

In an era defined by rapid technological advancements and shifting cultural landscapes, Haley Norton’s presentation at PRSSA ICON this past October shed light on the profound impact that Gen Z is having on the public relations field. As an associate director of social & PR at Nebo, Norton offered invaluable insights, asserting that that the next generation has initiated the […]

Social Media’s Role in Public Relations

Social Media’s Role in Public Relations

Is social media part of public relations? Many people, even professionals, ponder what umbrella social media falls under. Is it public relations, advertising, marketing, or its own category? As a public relations student, you know that “public relations” and “social media” aren’t interchangeable terms, but what differentiates them? Social media plays an invaluable role in public relations, but not all […]