Newly Nationally Affiliated Student-run Firms share Best Practices

Rachel Kimmel, vice president of professional development, recently talked to a few Nationally Affiliated Student-run Firms to get the inside scoop on how their firms are run, what kinds of practices they use, how their firms are structured and more. Between Grehan Associates of Kentucky University and Titan PR of California State University at Fullerton, she was able to create […]

Dr. Knighton’s Networking Tips in the Age of Coronavirus

Dr. Knighton’s Networking Tips in the Age of Coronavirus

If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at Brigham Young University, there’s a […]

Five Books to Add to Your Reading List from PRSSAIC

Five Books to Add to Your Reading List from PRSSAIC

The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally and some were books written […]

Emotional Intelligence: Five Leadership Skills to Take Away from PRSSAIC, with Heathere Evans

Emotional Intelligence: Five Leadership Skills to Take Away from PRSSAIC, with Heathere Evans

A room of future industry leaders chatter about their Chapter experiences and Student-run Firm campaigns when Heathere Evans, president of Pivot, Inc., takes hold of the room. Her charisma feeds off the student energy as she dives into her passion. Emotional Leadership is a scientific practice. With repetitive thoughts and mindful thinking, Evans shares that your brain will develop into […]

Stockton University Provides Tips to Make Your Chapter Successful — No Matter the Size

Stockton University Provides Tips to Make Your Chapter Successful — No Matter the Size

Three students from the St. John Fisher College PRSSA, Tom Proietti Chapter in Rochester, NY, attended the Stockton University Chapter’s panel “Taking the Lead in Professional Development: Successful Networking in the Local Community” on Friday, October 18 at the PRSSA International Conference in San Diego. Below, the student attendees recap their key takeaways: Elizabeth Beach Senior, Media Management Major St. […]

Advice For Pitching to Clients

Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]