As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month.
It’s Time to Take the Brand Out of Branded Content
Author: Molly DeWolf Swenson
Publication: AdWeek
With the hype of Pepsi’s latest commercial beginning to die down, many companies are starting to look at the quality of branding and storytelling they use in their campaigns. DeWolf Swenson discusses how good content leads to good storytelling, and how if the story is moving no one will care if it’s promoted or not.
Follow these tips to widen your organic reach on Facebook
Author: Laura Roeder
Publication: PR Daily
Interested in growing your company’s Facebook reach without paying for ads and promotions? Ignoring misleading statistics, watching your own data and staying true to your brand are just a few ways to do this.
Be an Open Book: How Being Transparent Can Lead to Likability
Author: Natalie Slyman
Publication: Influence & Co.
Transparency is key in the public relations field but it’s also just as important in representing yourself. As summer begins and you walk into new internships and jobs, remember that you are always representing a brand: yourself.
Career Advice for Recent Graduates from the Pros
Author: Jordan McCrary
Publication: Progressions
As finals and graduations have come to a close, young professionals are now preparing to take on the real world. Follow the advice of the three professionals in this article to give yourself a jumpstart on your career.
How to Craft a Personalized Media Relations Pitch
Author: Gini Dietrich
Publication: Spin Sucks
Crafting relationships with journalists is incredibly important in the public relations industry. Be sure to personalize your messages and pitches to gain the most traction and build the best relationship with your local media outlets.
PR Crisis Management – What’s the Plan?
Author: Jason Tannahil
Publication: Everything PR
Crisis communication is all about being proactive and planning for a crisis before it takes place. This article gives tips to crafting a crisis communications plan.
15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
Author: Karla Cook
Publication: Hubspot
This article provides usernames of creative fashion Instagram accounts to follow for daily inspiration. The article also provides infographics on social media analytics and blurbs about how these accounts succeed digitally.
How to Master Live-Video Marketing: A Handy Guide
Author: Aleh Barysevich
Publication: Marketing Profs
With multimedia growing as an exponential tool in the marketing and public relations industry, this article focuses on how to use live-video to represent your client.
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Natalie Gloady is a graduate student at Waynesburg University and the PRSSA 2017–2018 Publications Editor in Chief. Follow her on Twitter or connect with her on LinkedIn.