August Reading Round Up — Diversity, Podcasts, Crisis Communication and the fall issue of FORUM
The fall semester has started, which means staying up-to-date on current events and industry news is more difficult. Luckily, the Progressions monthly reading roundup has all of the latest news and trends in one place. Here are eight interesting articles you may have missed this month.
Author: Steve Vittorioso
Publication: PR Daily
Brushing up on your grammar is never a bad idea — especially in the public relations industry!
Beyond the Buzzword: How to Talk About Diversity
Author: Aerial Ellis
Publication: PRSay
August is #DiversityMonth for PRSSA and PRSA. This article discusses how to approach the topic of diversity in the workplace and in meetings.
Podcast with the Pros: Heather Whaling
Author: Maura Fenske and Natalie Gloady
Publications: Progressions
On this podcast Heather Whaling, the founder and CEO of Geben Communication, shares insights on the gender gap, social media and doing good. Tune in to hear all of Heather’s advice.
The Twist Of Crisis Communication By Social Media
Author: Alejandro Romero, Emigdio Rojas and Luis Serrano
Publication: Holmes Report
This article discusses the recent United airlines crisis, how it exploded on social media and what public relations professionals can learn from the incident.
What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy
Author: Meghan Keaney Anderson
Publication: HubSpot
No matter what you’re writing, knowing how to execute the strong copy is always beneficial. Read these tips and tricks on how to write “top-notch” copy.
Agency vs. In-House Comms: One Career, Two Different Worlds
Author: Bridgette Borst Ombres
Publication: PRSA Pittsburgh
Bridgette Borst Ombres discusses the differences and similarities of agency life and in-house communication. Check out this article and see which you may prefer.
What’s in Your Toolshed: Advice from fellow New Pros
Author: PRSA New Pros
Publication: PR New Pros — The Edge
This article provides direct advice to students and emerging professionals from the members of the PRSA New Pros panel.
Author: PRSSA Publications Team at Waynesburg University
Publication: FORUM
These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Natalie Gloady by email at natgloady@gmail.com.
—
Natalie Gloady is a graduate student at Waynesburg University and serves as the 2017-2018 PRSSA National Publications Editor in Chief. Follow her on Twitter or connect with her on LinkedIn.
