<strong>The Future of Public Relations Must Be Inclusive </strong>

The Future of Public Relations Must Be Inclusive 

As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life?  While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]

Diversity and Political Communication: A Debt to be Paid

Diversity and Political Communication: A Debt to be Paid

Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]

<strong>Communication in the Metaverse: The Challenge we Still Don’t Know</strong>

Communication in the Metaverse: The Challenge we Still Don’t Know

The constant improvement of technology challenges us to grow as communicators. Better tactics will always require better strategists — a statement that is especially true in a set of channels not yet well defined. Organizations are constantly facing new technological and cultural challenges, but the speed at which they occur often barely allows enough time for analysis. As communicators preparing […]

The Campaign that Made Society Aware of Unwanted Loneliness

The Campaign that Made Society Aware of Unwanted Loneliness

Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity.  […]

How Robots are Taking Over the Communications World and Why You Should Let Them

How Robots are Taking Over the Communications World and Why You Should Let Them

Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were desperate for answers. They wanted […]

Bringing Out-Group Members In

Bringing Out-Group Members In

This blog was originally posted on Platform Magazine. Read it here. Out-groups and in-groups are part of everyday public relations and while the in-group is usually the easier of the two to work with, both are extremely valuable to the success of a company. In order to understand the value of the out-group, we must first discuss what an out-group […]

The Art of Conflict and Crisis [National Conference 2018 Session Recap]

The Art of Conflict and Crisis [National Conference 2018 Session Recap]

Session: The Art of Conflict and Crisis Presenter: Dr. Raquel Perez, Aileen Izquierdo, Heather Radi-Bermudez, Florida International University Recap: The Art Of Conflict and Crisis, while a necessity for public relations professionals, is not discussed as much as it should be. The three PR practitioners from Florida International University began their session by asking their audience to describe FIU in one […]