August 2020 is upon us. Students are heading back to class, Wendy’s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer “Finger Lickin’ good.” The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our […]
July has been another busy month for the communications profession. The industry continues to respond to calls for increased diversity, equity, and inclusion as well as adapts to the new surge in COVID-19 cases. As the second half of 2020 begins, here are some quick news pieces from the communications industry as well as my personal take on each: PRWeek […]
What drives thousands of graduates, including high school senior Ashleigh Panton, to voluntarily trade the comfort of home for drive-through traffic during quarantine? The Krispy Kreme Grad Dozen. On May 19, 2020, Krispy Kreme gifted the “Grad Dozen” to high school and college graduates when they visited with their cap and gown or other senior identification. Krispy Kreme formed a […]
June has been a very active month for the public relations industry and society as a whole. The ongoing protests following the death of George Floyd have led to a movement that has forced companies and audiences alike to stop what they are doing, listen, and take a stand. This in addition to the ongoing concerns surrounding COVID-19 and two […]
As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective force to plant 20 million […]
It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of its kind virtual concert, Epic […]
As a professional communicator and PR representative for your company, communication goes in many different directions. I believe that it is just as important for you to be an ambassador of the stakeholders in your organization as much as you are a representative of your organization to stakeholders. Please re-read that sentence again if you need to. With that in […]
Fat biking is a relatively new phenomenon among the biking world. While its popularity is gaining momentum, its riders still make up a small number of the cycling community. For decades, the snowy months of winter meant it was the “offseason” for many riders and time to trade in their bike for alternative training options such as indoor trainers or […]
Love them or hate them, there is no doubt you know them. The Kardashians are America’s most famous family and have become a household name throughout the world. Their million-dollar empire is based solely on one thing — good public relations. The time Kim “broke the Internet.” In 2014, Kim Kardashian graced the cover of Paper magazine wearing a necklace of […]
Getting into college? Lori Loughlin says “You got it, dude!” Full House star Lori Loughlin was among many stars to catch media attention this month in a college admissions scandal. Loughlin was charged with bribing her daughters’ way into the University of Southern California (USC) by paying for them to appear to be on the crew team. Despite the two girls having […]
