Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors.  It has […]

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]

“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story, language, experience and what brought […]

The PRSSA and Finn Partners Program Experience — Part 2

The PRSSA and Finn Partners Program Experience — Part 2

This article offers reflections from various PRSSA students who participated in “Partners for Diversity: The Internship Preview” a collaborative program created by PRSSA and FINN Partners. To learn more about the program, see part one of our coverage here. Giselle Gallegos — California State University, Fullerton My recent participation in the FINN Partners x PRSSA Partners for Diversity program was […]

The PRSSA and Finn Partners Program Experience — Part 1

The PRSSA and Finn Partners Program Experience — Part 1

Last year, I wrote an article about how unpaid internships perpetuate the racial wealth gap inequity and therefore prevent the PR industry from becoming more diverse. To address this issue, PRSSA teamed up with Finn Partners to launch a two-day mentorship program for diverse members, called “Partners for Diversity: The Internship Preview.” The program aimed to expose students to various […]

Standing in Solidarity with the AAPI Community to #StopAsianHate

Standing in Solidarity with the AAPI Community to #StopAsianHate

Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”.  Comments such as those referring to COVID-19 as the “Chinese Virus” are very damaging to the AAPI […]

Please, Don’t Tell Me “Happy Women’s Day”

Please, Don’t Tell Me “Happy Women’s Day”

Editor’s note: The following article contains graphic content. This is what we’ve heard hundreds of times on March 8 in Argentina. Women are asking not to get told, “Happy Women’s Day,” nor to receive flowers. Instead, they say, “We will be happy the day that no one is missing.” To understand the reason for this statement (that I know for […]