I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]
Around this time every year, people start making lists of what they hope to accomplish in the new year. Well, I thought it would be nice to have my own list of PR New Year’s Resolutions. Some of these resolutions are for advancing my career, and some are just because my enthusiasm for PR has crept a little bit too […]
Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]
Every college student knows the struggle of having an idea they want to bring to life, but lacking a budget to finance their idea. Even if finances may be low, your client’s brand doesn’t have to suffer from it. In today’s tech-based world, finding affordable ways to bring ideas to life has become easier than ever. Know your audience. Gaining […]
According to the Cambridge Dictionary, “comfort zone” is defined as “a situation in which you feel comfortable and in which your ability and determination are not being tested.” Even if we try to deny it, staying within our comfort zone is almost inevitable. There seems to be a greater force that makes us stay close to what’s familiar, preventing us […]
Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]
*Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health. You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others that science justifies. It has […]
As a rising senior, I’ve grown to enjoy books that make me feel more prepared for life after college. ‘The real world’, as we like to call it. One day this summer, I found myself roaming through the local Barnes and Nobles in search of an enlightening tale on how to be successful. When I saw ‘The Only Book You […]
Your personal brand is how people know or perceive you professionally, perhaps before they even meet you. It’s what people say about you when you’re not in the room. I am a tremendous advocate for personal branding, and I believe that it is one of the first things you should begin to develop when thinking about your career. Here are […]
The Four Agreements by Don Miguel Ruiz is a short and sweet book about living your best life. Ruiz highlights four main agreements that we must hold ourselves to in order to achieve greatness: Be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best. Though we should implement these four agreements in our […]
