“Acho Bad Bunny es otra cosa” – How Bad Bunny’s show reveals the NFL’s brilliant PR moves
As communication professionals, we should see that this event was not just a musical showcase, but a case study for a communications campaign done right.
Poppi’s Poppin’ PR (English)
Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a splash with its standout packaging, clothing collaborations and A-list supporters like Alix Earle and Rob Rausch. Originally Mother Beverage, Poppi is a prebiotic soft drink that allows you to enjoy the traditional soda flavors you know and love, without the “baggage,” […]
Poppi’s Poppin’ PR (Español)
Poppi comenzó como una propuesta en Shark Tank que se convirtió en una disrupción multimillonaria en la industria de bebidas directas al consumidor. Querida por todas las edades, Poppi ha causado sensación con su empaque único, colaboraciones con ropa y seguidores de renombre como Alix Earle y Rob Rausch. Originalmente conocida como Mother Beverage, Poppi es una bebida prebiótica que […]
50 Years Later and It’s Still Saturday Night!
The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather chaotic origins with its pilot in 1975, SNL has come a long way from its early days. The first airing of the show included a drunken production team, a set on fire and 60 minutes of […]
When Outside of the Box is Inside the Box: Unpacking the ‘Severance’ Promotion and How Creative Promotion Campaigns Benefit Companies
If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable. A great example of immersive promotion is Apple TV+’s marketing campaign […]
The Battle for Views: The Clash of YouTube Icons
YouTube has been the premiere platform for content creators since 2005. One downfall? Controversies spread like wildfire. One of the latest feuds occured between YouTube icons KSI and DanTDM, two prolific gaming influencers hailing from the UK, is no exception. It all stemmed from a product launch – but how did we get here? What sparked the feud? It all started […]
Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR
Companies continue to join in on what has been branded as “Gen Z humor,” seen in coordination with this year’s release of Spotify Wrapped. Spotify Wrapped is a campaign that collects its user’s listening habits, and compiles them into a colorful and humorous interactive tap-through experience. The 2024 campaign was released on December 4th. The excitement for this year’s Wrapped, […]
Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together
Read the article in Spanish here. A few days ago, my sister and I went to our local Starbucks, drawn in by a promotion we had seen on social media. This promotion stated that by purchasing a large-sized drink, you would receive a limited-edition holiday cup. For us, Christmas is a special time, and we thought, “Obviously, we have to […]
Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores
Hace unos días junto a mi hermana fuimos a nuestro Starbucks local en busca de una promoción que habíamos visto por redes sociales. Esta promoción decía que por la compra de una bebida tamaño grande, te regalaban un vaso navideño edición limitada. Para nosotras, la Navidad es muy especial y pensamos “Obviamente, debemos tener nuestros vasos”. Al llegar había pocas […]
Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling
Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition but also build stronger relationships […]
