Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition but also build stronger relationships […]
English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]
English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world. It’s no secret that campaigns are actively targeting young voters this […]
The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team. The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s PR agency, at the top. […]
This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]
The Nebraska Volleyball team of 2023 not only dominated the court but also left an indelible mark in the realm of public relations. Let’s dissect the various elements that contributed to the team’s stellar PR success. On-Court Excellence The foundation of Nebraska Volleyball’s PR triumph lies in their exceptional on-court performance. The team’s strategic plays, impeccable teamwork and relentless pursuit […]
Everybody knows Taylor Swift, we might even know her All Too Well. But Taylor Swift is not just a singer we all know and love – her branding evolution is a masterclass in strategic adaptation and an example of effective public relations. Why You Might Ask? Taylor Swift’s journey from a country singer to a pop music icon is a […]
Let’s talk about Dutch Bros moving its way south and how it’s winning over new customers one cup of coffee at a time. As someone who grew up in the Midwest with brands like Starbucks and Dunkin’ Donuts, I have always been fascinated by the iconic West Coast staple, Dutch Bros. Its fun, energetic branding has captivated West Coast natives. […]
