When Outside of the Box is Inside the Box: Unpacking the ‘Severance’ Promotion and How Creative Promotion Campaigns Benefit Companies

When Outside of the Box is Inside the Box: Unpacking the ‘Severance’ Promotion and How Creative Promotion Campaigns Benefit Companies

If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable.  A great example of immersive promotion is Apple TV+’s marketing campaign […]

The Battle for Views: The Clash of YouTube Icons

The Battle for Views: The Clash of YouTube Icons

YouTube has been the ​premiere platform for content creators since 2005​.​​ One downfall? ​​​Controversies ​spread like wildfire. ​One of the​​ latest feud​s occured​ between YouTube icons KSI and DanTDM​, two prolific gaming influencers hailing from the UK,​ is no exception​.​​ ​It ​all stemm​ed​​​ from a product launch​ – ​​but how did ​we get here​​?  What sparked the feud? It all started […]

Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR

Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR

Companies continue to join in on what has been branded as “Gen Z humor,” seen in coordination with this year’s release of Spotify Wrapped. Spotify Wrapped is a campaign that collects its user’s listening habits, and compiles them into a colorful and humorous interactive tap-through experience. The 2024 campaign was released on December 4th.  The excitement for this year’s Wrapped, […]

Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together

Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together

Read the article in Spanish here. A few days ago, my sister and I went to ​our local​​ Starbucks​,​ drawn ​in ​by a promotion we had seen on social media. This promotion stated that by purchasing a large-sized drink, you would receive a limited-edition holiday cup. For us, Christmas is a special time, and we thought​,​​​ “Obviously,​ we have to […]

Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores

Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores

Hace unos días junto a mi hermana fuimos a nuestro Starbucks local en busca de una promoción que habíamos visto por redes sociales. Esta promoción decía que por la compra de una bebida tamaño grande, te regalaban un vaso navideño edición limitada. Para nosotras, la Navidad es muy especial y pensamos “Obviamente, debemos tener nuestros vasos”. Al llegar había pocas […]

Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling

Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling

Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out ​amongst the competition ​but also build stronger relationships […]

The Stanley Comeback / El regreso de Stanley

The Stanley Comeback / El regreso de Stanley

English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]

Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world.  It’s no secret that campaigns are actively targeting young voters this […]

Travis Kelce’s PR Team: What is the Motive?

Travis Kelce’s PR Team: What is the Motive?

The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team.   The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s PR agency, at the top. […]

From Dolls to Dermis: The 10-Year-Old Takeover

From Dolls to Dermis: The 10-Year-Old Takeover

This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]