This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]
The Nebraska Volleyball team of 2023 not only dominated the court but also left an indelible mark in the realm of public relations. Let’s dissect the various elements that contributed to the team’s stellar PR success. On-Court Excellence The foundation of Nebraska Volleyball’s PR triumph lies in their exceptional on-court performance. The team’s strategic plays, impeccable teamwork and relentless pursuit […]
Everybody knows Taylor Swift, we might even know her All Too Well. But Taylor Swift is not just a singer we all know and love – her branding evolution is a masterclass in strategic adaptation and an example of effective public relations. Why You Might Ask? Taylor Swift’s journey from a country singer to a pop music icon is a […]
Let’s talk about Dutch Bros moving its way south and how it’s winning over new customers one cup of coffee at a time. As someone who grew up in the Midwest with brands like Starbucks and Dunkin’ Donuts, I have always been fascinated by the iconic West Coast staple, Dutch Bros. Its fun, energetic branding has captivated West Coast natives. […]
