We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable study was on positive psychology, […]
Determine which type of influencer is right for your PR needs Three months ago The New York Times released an article on nano-influencers and cemented this group of social media underdogs as the newest installment in the influencer evolution. This addition comes hot off the heels of micro-influencers, who were in the spotlight for most of 2018. If you aren’t aware […]
Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and social media accounts with no […]
In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” orchestrating the company. The concept […]
At the age of 12, Lindsay Lohan made her acting debut. In the years following her success with the movie “The Parent Trap,” Lohan became one of Hollywood’s biggest stars. But her success in the movie industry came to a halt in 2007 following her first arrest, according to Variety. Lohan was arrested five more times and her career seemed […]
Apply for jobs and internships, network, start a blog, read trade publications, rework your resume, update your LinkedIn—is anyone else exhausted? As aspiring PR professionals, we are constantly on the go and competitive by nature. Between writing your next content calendar and copy editing that press release, it can sometimes feel like we never catch a break. What if I […]
Between classes, internships and PRSSA, public relations majors are constantly building their resumes to become the top future professional candidate. However, if you’re looking for a winter break challenge or looking to diversify your experience from your peers, there are inexpensive ways to expand your business and communications knowledge. Online certifications can help give students the extra skills they need […]
It’s your senior year of college and you’re starting to get excited about your first real job in PR. Right now, your potential is limitless. Your ambitions know no bounds. Your career is ready to take off. You’ve got eight months until graduation. I know it’s tempting but try to avoid spending the next seven months enjoying your senior year, […]
With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]
Finding an internship in college can be slightly overwhelming; it is one of the first times you have had to think seriously about what life after college will look like. Personally, I was hit with this overwhelming feeling during the middle of my sophomore year of college. I knew event planning and building relationships with people was something that I […]
