Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s 2017 Trust Barometer reported that […]
Over the years, social media has slowly become one of the most critical aspects of public relations. Most people, no matter their age, has at least one social media account. Social media is now the way to reach a large group of people; however, there are specific things to keep in mind when making PR announcements on social media. Here […]
Instagram has over one billion active users so how are you going to make yours stand out from the rest? These five steps are a great way to make people want to hit that follow button. Step 1: Pick a Theme The first thing to think about when creating an Instagram is, who is your target audience? Is your target […]
![Come Fly With Me [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Airline-PR-pic.jpg)
Session: Come Fly With Me: Airline PR Presenter: Michelle Agnew, Assistant Manager & Copywriter, Southwest Airlines; Katie Gatti, Marketing Manager, Southwest Airlines Recap: Michelle Agnew and Katie Gatti presented about the similarities and differences between the communications and marketing departments at Southwest Airlines. Neither professional had previous agency experience but spoke about the reasons behind their choice to work in a […]
If you have an interest, you can bet that there is an Instagram influencer or two that share it. For me, that interest is fitness. Every time I open Instagram’s “explore” tab, I find myself scrolling through hundreds of inspiring workout videos and gym selfies. While this serves as great motivation to get active, it also can be overwhelming. It […]
Who can reach more than 73 million people in the world through social media, with 43 million of these people reached on Twitter alone? President Donald Trump does. Many say Trump’s uncanny ability to communicate through speech and social media won him the presidency. Believe it or not, Trump made a lasting impact on political communications and how it is […]
First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can correctly brand yourself, you have […]
![Success in Digital Media [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.12.18-PM.png)
Session: Success in Digital Media: Improve your Presence on Internet as a PRSSA Chapter Presenter: Universidad de San Martin de Porres In this session, attendees learned that developing a strong presence on social media does not happen overnight. It takes a team of people to help create and manage online content. For example, Universidad de San Martin de Porres delegates […]
As the days continue to cool and the brisk wind stirs the fallen leaves, nothing feels cozier than cuddling up by a fireplace with a blanket and warm drink. While some people’s warm drink of choice may be hot cocoa or tea, many people are welcoming the changing temperature with the staple drink of autumn — Starbucks’ Pumpkin Spice Latte. […]
For the longest time I was against the idea of social media. Why? I believed being present on certain platforms would take away from my mantra of living in the moment. It wasn’t until the end of my freshman year of college that I finally got myself a Facebook account. The rationale behind that decision was that more of my […]
