As a student in the public relations industry, I have become consumed with all things social media. I find myself drawn to brand identities and taking a behind-the-scenes peek at how a company can be successful in the social media space. One avenue that I have always found particularly fascinating is influencers. As someone who has been influenced by these […]
Have you ever had something canceled? An event? A meeting? I think we can all relate to this just a little, especially during the last couple of months. How did that feel? Maybe, you were disappointed, angry, sad, or maybe relieved. Now imagine if thousands of people vocally expressed those emotions through social media about something you said, believed, represented, […]
Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from the chat can be found […]
Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from looking at social media. Although […]
When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she loves the Revlon (or whatever […]
The modern world of media is being led by the digital age. Even though the digital age has helped reduce geographical and social barriers, is the digital age completely inclusive to people with disabilities? Technology has monumentally changed our culture in the past decade, improving the lives of people with disabilities and I wonder where technology will take us in […]
Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to finally have a career. However, […]
Earlier this year Apple launched its credit card, Apple Card, in partnership with Goldman Sachs and Mastercard. The card application was made available to all United States residents on Aug. 6, 2019, and just three months later is being investigated for discrimination. The case started after a tweet from software engineer David Hansson went viral. Thursday, Nov. 7, Hansson tweeted […]
You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, I’ve come up with a […]
You’ve probably seen a plethora of influencers posing in serene, deep blue water as a waterfall crashes down behind them. Maybe your best friend has even been kind enough to crouch down in the dirt to capture just the right angle so you, too, can have the perfect photo from your trip to Bali for your Instagram feed. The use […]
