This year I served as the programming director for Wayne State University’s PRSSA Chapter in Detroit, Michigan. This position entailed planning events, panels and agency tours for our members. Creating worthwhile programs provides students with opportunities they would not have otherwise. Some of our events included resume workshops, the power women panel, the entrepreneurship panel, tours at United Way, Finn […]
One thing that I’ve realized during my time as a public relations and emerging media student is that social media is an incredibly powerful and driving force in modern culture. The most striking recent example of this is the rise of the recent number 1 song in America. Lil Nas X’s Old Town Roadstarted as a meme on Tiktok but now is […]
Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you more as a professional through […]
The no-makeup makeup look rocked the beauty industry a few years back. Makeup that makes it look like you’re pretty enough that you don’t need makeup. Kind of ironic, right? Spend money on makeup to look like you’re not wearing makeup. But let’s face it, we’re all into it. Sure, there are still full-face loyalists who prefer the flawless look of […]
There are a lot of people who think public relations is not that important in a company’s or brand’s life. On behalf of every public relations professional, I can say this is one of the biggest misunderstandings with public relations. Public relations works to build mutually beneficial relationships with key publics and works to avoid any crises. Public relaltions professionals […]
It is beginning to look a lot like…spring time! Do you know what that means? Internship hunting season is in full bloom. If you are looking to move to a new, cool city or stay in your loving hometown, there may be an internship just for you. Although it is April, there are still numerous available summer internships on the […]
We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable study was on positive psychology, […]
Determine which type of influencer is right for your PR needs Three months ago The New York Times released an article on nano-influencers and cemented this group of social media underdogs as the newest installment in the influencer evolution. This addition comes hot off the heels of micro-influencers, who were in the spotlight for most of 2018. If you aren’t aware […]
Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and social media accounts with no […]
In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” orchestrating the company. The concept […]
