The most wonderful time of the year is approaching: the holiday season. If you’re unsure of what I mean by this, I am talking about the period between Thanksgiving and New Year. Still, it’s up for debate if this is actually the most wonderful time of the year. For those in the PR industry — especially the product PR industry […]
At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!” Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay. The presidential candidate was seemingly baffled by the lack of […]
Are you still “Running Up That Hill” like the rest of us? With it being all over the internet and daily conversations, most people have heard about the Stranger Things season four release this past summer. After a two-year gap between seasons, the show still managed to be wildly successful. The cast and crew of season four was awarded five […]
Few fields are as involved in our daily lives as public relations. Whether in popular culture or politics, its recurring societal presence can spark interest in the career. Once involved, many public relations professionals find themselves enthusiasts of the career, with elements of their profession seeping into their personal lives. Here, I’ve noted a few things that only true PR […]
Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]
I hate change. I’ve never been good at it. When my friends updated our group chat’s name, I made them do it in several steps so that I was eased into the new name. Needless to say, when Instagram redesigned their platform, my gut reaction was very negative. However, I was not alone. I put out a poll on my […]
A huge part of success for movies, musicians, and celebrities has been due to social media. As public relations professionals it is important to notice trends and how audiences react. Seeing how social media directly impacts aspects of the entertainment industry from movies to music and noticing how it builds success for them is important to know as a PR […]
Business owners know Instagram and TikTok are the way to go for today’s marketing, but they don’t understand how to do it. That’s why they turn to you, someone who probably spends too much time on the platforms anyway. They think social media marketing will come as second nature to you. Except, oops: it doesn’t. The thought of running a […]
Award shows have always been a huge topic amongst social media users, especially in regards to their lack of diversity in guests, winners, and movies. This year’s Oscars were no exception in their ability to get people talking. Hosted on March 27, 2022, the Oscars award show featured a number of changes that viewers were not expecting, many of which […]
Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]
