Four Lessons Learned from Bateman

Four Lessons Learned from Bateman

PRSSA has provided countless opportunities that have helped me grow, both personally and professionally, but by far the most rewarding experience has been being a part of PRSSA’s Bateman Case Study Competition. The Bateman Case Study Competition is PRSSA’s national case study Competition, where participants research, plan, execute and evaluate a full-on public relations campaign. PRSSA partners with a client each […]

Self-Leadership: A 3-Step Guide to Achieving Personal Success

Self-Leadership: A 3-Step Guide to Achieving Personal Success

By Mihaela Plugarasu and Heather Bermudez, APR J.K. Rowling, LeBron James, Serena Williams, Michael Jordan, Dwayne “The Rock” Johnson, Walt Disney, Dr. Seuss, Steve Jobs, and other well-admired individuals, made the impossible the inevitable through their exquisite ability to self-lead. What do these leaders have in common? How did they beat all the odds?  There are immersive workshops, pilgrimages, self-care […]

A Juicy Q&A with the PRSSA 2020–2022 National Professional Adviser

A Juicy Q&A with the PRSSA 2020–2022 National Professional Adviser

Editor’s Note: The PRSSA National Professional Adviser is a two-year position held by an accredited public relations professional. The role serves on the PRSSA National Committee. PRSSA 2018-2020 National Professional Adviser Ben Butler, APR interviews his successor — Michael Cherenson, APR, Fellow PRSA — who will take the baton on June 1, 2020. I want to enact one last tradition […]

What Winning the Ofield Dukes Multicultural Student Award Did for Me

What Winning the Ofield Dukes Multicultural Student Award Did for Me

Like a lot of students entering their freshman year of college, I was nervous but excited to start. Undecided in my major, I was unsure of what exactly I wanted to be involved in. At the freshman student involvement fair, I came across the PRSSA table where the executive board enthusiastically went on about all of the great things PRSSA […]

Ending the Decade on the Right Note

Ending the Decade on the Right Note

As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective force to plant 20 million […]

Together is Much Better

Together is Much Better

“If you always do what you’ve always done, you will always get what you’ve always got.” Have you ever heard this quote? The main purpose of this expression is to point out the fact that if you want to change the final result, you need to change the way you do things. In a globalized, well-connected world, we are always surrounded by different ways of thinking […]